[Photo via VCG]

The Beijing Fashion Week is scheduled to take place from September 15 to 22. Over 100 events will be staged at various tourist attractions, including Qianmen Street, Wangfujing Pedestrian Street, and Longfu Cultural Center.

The inaugural show of Beijing Fashion Week, themed "Magnificent Central Axis", will be held on September 15. It will be a collaboration between renowned designer Laurence Xu and JD Fashion.

During the upcoming week, a wide range of exciting events will be taking place at venues across the city. At the Wangfujing venue, fashion brands such as Erdos and Lancy will partner with the Wangfujing Group to host a night of fashion and aesthetics. At the Longfu Cultural Center, new seasonal collections will be unveiled, with an emphasis on innovation and intangible cultural heritage. In addition, pop-up fashion shows will be held at several historical and cultural landmarks, including the Temple of Agriculture, the Liangma River, the Grand Canal in Tongzhou, the National Speed Skating Oval (Ice Ribbon), and Yanqi Lake, infusing these iconic locations with elements of fashion.

Via the online platform, fashion brands from the Netherlands, the UK, and the US will present an interactive fashion experience to the audience through digital showrooms and exhibitions.

During this year's Beijing Fashion Week, the Week Up Exhibition, Fashion Beijing Exhibition, and Beijing Fashion Week International Photography Exhibition will be combined into a single event called the Beijing Fashion Week Expo. This marks the first time these events will be merged. The expo will take place from September 16 to 20 at the Beijing Friendship Store.

(Source: Beijing Daily)