On the evening of March 18, Beijing Fashion Week 2024 officially kicked off with a spectacular antiquity-themed runway show. From March 18 to 22, the five-day fashion week will present a number of exciting events including fashion shows, trend forecasts, trade exhibitions, and fashion forums, among others.

With technologies being featured as a key highlight, the fashion week is being live-streamed online to achieve real-time global dissemination of brand shows, fully demonstrating the advantages brought by technologies to the fashion industry.

A highlight of innovation of the fashion week is the introduction of "Jin", an AI digital human inspired by traditional Chinese elements, serving as a digital ambassador for the fashion rooted in intangible cultural heritage. Utilizing digital technologies, the fashion week interprets the contemporary transformation and innovative development of the fine traditional Chinese culture from a brand new perspective. Through cutting-edge technological means, including online virtual release shows and press conferences moderated by the AI digital human, this year's fashion week shines with additional allure.

From March 16 to 24, during the "Fashion Joy Festival", a part of Beijing Fashion Week, a total of 18 shopping malls such as Wangfujing Department Store, Dong'an Market, and Chang'an Market will create diversified new scenarios for fashion consumption, with major brands' physical stores and online e-commerce platforms simultaneously rolling out promotional campaigns for their spring collections with discounts, aiming to ignite a new wave of consumer enthusiasm.

(Sources: Beijing Daily, The Beijing News)