By the end of 2024, Longyuecheng, a brand new one-stop micro-vacation experience shopping mall, will open in Beijing Economic-Technological Development Area.
It is reported that the shopping mall, formerly known as Beijing Urban Rural Century Plaza, is an innovative commercial complex with an area of 150,000 square meters. It integrates light cultural tourism, diverse business formats, and various layers of customers under the business concept of "micro-vacation + immersive experiences". Longyuecheng will introduce over 130 brands, with 50 percent of them being first stores in Yizhuang. Among these are Qiqu Haiyang Huanlecheng (a water amusement park), Starbucks Greener Store, and Tencent Music (TME) Singer Music Live, which are all the first in Beijing. Additionally, special themed stores such as Poly Luxury Cinema, the largest of its kind in southeastern Beijing, and Cubicfun Adventurer Sports Center will also be unveiled.
Longyuecheng will have a 9,000-square-meter sunlit ceiling, spacious and easy-to-navigate cross streets, unique neon shop signs and street displays, and themed fairs. A 500-square-meter outdoor music fountain square and a 500-square-meter outdoor exclusive playground for pets will also be built. Notably, in winter, the outdoor music fountain square will transform into an ice rink with an ice slide. The nearly 10,000-square-meter outdoor camping ground, combined with spectacular performances by TME's singers and fashionistas, will create an open and relaxing micro-vacation environment for consumers.
The brand-new Longyuecheng will deeply integrate parent-child experience-based business formats with one-stop study tours and micro-vacations. Programs such as interactions with cute pets, children's amusement facilities, and anime conventions will broaden new ways for parent-child socializing. Meanwhile, Qiqu Haiyang Huanlecheng, the Van Gogh IP Panoramic Digital Art Interactive Exhibition and other facilities and events will offer customized off-campus study tours for students.
Furthermore, as a pet-friendly shopping mall, Longyuecheng will provide consumers with free pet strollers, a pet-themed camping park, an outdoor playground for pets, and other facilities alike. It will also collaborate with several brands to offer specially designed pet dining areas and free pet care services.
(Source: Beijing Fabu)
