Capitalizing on their advantages in omnichannel communications, mainstream media in Beijing has been deeply involved in the reform of swift response to public complaints. Focusing on issues at the people's doorstep, the media has provided great platforms for the public to participate in social governance and played an effective role in building consensus and conducting constructive oversight, demonstrating its responsibility for attending to public concerns. By telling stories about primary-and community level governance, the media has helped create an enabling atmosphere for the mechanism of giving quick answers to calls made by residents and swift response to public complaints, garnering extensive public support for the reform of swift response to public complaints.