On October 1, the 2024 Financial Street Forum Shopping Season hosted by Xicheng District, officially started. This month-long event, the first large-scale consumer promotion event linked to the Financial Street Forum, includes both online and offline activities at the venues for main sessions and sub-sessions. The district will distribute consumer vouchers via the "Consumption in Xicheng" WeChat account.

As part of the offline main sessions, a limited-time pedestrian street will be set up from Jinchengfang Street's west junction to Taipingqiao Street in the east. The Fs Coffee Gala will take place here from October 17 to 20, bringing together about 60 renowned coffee brands. Concurrently, a car exhibition will showcase high-end imported vehicles and China-made NEVs. Throughout October, an outdoor dining campaign will be launched along Jinshu Street, and consumer vouchers distributed may be used together with e-CNY rewards, credit card discounts, and others. A roadshow for Huawei's new products is scheduled from October 11 to 24.

Throughout October, Xidan Joy City, a sub session venue, will host national premieres of popular IPs, and release limited-edition products, solidifying its status as one of Beijing's global product launch centers. Another sub session venue, Parkson Plaza, plans to hold fashion shows on October 18 and 25, alongside a jewelry exhibition featuring Fashion Technology Institute designers.
At the online session venue for online activities, 89 merchants at Financial Street Shopping Center will offer discounts. The "Consumption in Xicheng" platform will provide additional multiple-discount vouchers.

During the month-long shopping event, Xicheng District will distribute consumer vouchers to shopping malls such as Caishikou Department Store, Hanguang Department Store, Grand Pacific, Galeries Lafayette, Parkson, and Joy City, as well as contracted restaurants of the "Consumption in Xicheng" platform. Automobile vouchers will be issued to key automobile businesses or platforms in the district, and consumers purchasing eight categories of home appliances will receive a 10-percent subsidy in the old-for-new promotional campaign.