ISPO Beijing 2024 was recently held at the China National Convention Center.

Visitors enjoy various sports at the venue

Visitors experience outdoor activities such as road trips and camping

Covering an exhibition area of 35,000 square meters, this exhibition showcased various sports and lifestyles, including outdoor sports, winter sports, camping, urban sports, extreme sports, cycling, road trips and skateboarding. Renowned brands from China and other countries and regions displayed their cutting-edge products and technologies. Nearly 30 percent of the participating brands were from outside China, including groups from Canada, Japan, and other countries and regions.

China's High-Quality Development Empowerment Plan for the Outdoor Sports Industry released during the exhibition

China's High-Quality Development Empowerment Plan for the Outdoor Sports Industry was released during the exhibition, aiming to promote the integrated development of outdoor and sport cultural tourism resources, optimize land and underutilized resources, and unlock the potential of the integration and symbiosis of the outdoor sports industry and urban resources.

(Source: The Beijing News)