On June 5, the 2026 Beijing Inbound Tourism Development Conference kicked off. Focused on the growing demand for younger, more immersive, and experience-driven travel, the conference released "Beijing's New Discoveries: Top 10 Inbound Tourism Experience Scenarios," showcasing the latest appeal of the integration of trendy Chinese cultural experiences and tourism technology. Curious about what made the list? Let's take a look!

Locations: Temple of Heaven, Hutongs around Houhai Lake, Xinyuanli Market, Yongning Ancient Town Market, Ditan Temple Fair, Guijie Street

2. Chinese-Style Travel Photography Experience

Locations: Palace Museum, Temple of Heaven, Summer Palace, Beihai Park, Bell and Drum Towers, Qianmen Street

Locations: Beijing Enamel Factory, Jinyu Liuli Cultural and Creative Park, Rongbaozhai, Beijing Eight Imperial Handicrafts Museum, Beijing ICH Experience Center, China National Arts and Crafts Museum (China Intangible Cultural Heritage Museum)

4. Innovative Traditional Chinese Medicine and Wellness Experience

Locations: Tongrentang Zhima Health, Z'an TCM Clinic, Dongzhimen Hospital Affiliated to Beijing University of Chinese Medicine, Pingxintang Clinic, Zhongwei Yuyuan Wellness Dining, Xiyuan Hospital of China Academy of Chinese Medical Sciences

5. Heritage and Museum Discovery Experience

Locations: Grand Canal Museum of Beijing, Beijing Library, Beijing Performing Arts Center, Nanchizi Museum, Fahai Temple, Ancient Architecture Museum, Ming Tombs

6. Performing Arts and Live Entertainment Experience

Locations: National Centre for the Performing Arts, West Bank of the Grand Canal, Beijing National Stadium (Bird's Nest), Huaxi LIVE, Jixiang Theatre, Beijing Huguang Guild Hall, Tianleyuan Theatre

7. Trendy Beijing Shopping and Lifestyle Experience

Locations: China World Mall, Beijing SKP Shopping Mall, Sanlitun, Longfu Temple, Silk Street, Hongqiao Market, Beijing Fun, Wanli Commercial and Entertainment Complex

8. Dynamic Sports and Outdoor Adventure Experience

Locations: Southwest 2nd Ring Riverside Greenway (Xicheng Section), Shijingshan Ridge Trail of the Western Hills Greenway (hiking), Liangma River (swimming and stand-up paddleboarding), Nanshan Ski Resort, Yanqing Winter Olympic Village, Diamond Court at China National Tennis Center, Longqing Gorge (scenic cycling route)

9. Beijing Countryside and Rural Retreat Experience

Locations: The Brickyard Retreat, Wellbour Garden Homestay, Shiguang Great Wall Boutique Homestay, Yanqi Lake, Agricultural Zhongguancun Zero Store in Pinggu District, Nature Farming Popularization Society, Xiaotangshan Hot Spring Resort

10. Industrial Heritage and Tech Innovation Experience

Locations: Shougang Park, Baidu Apollo, BAIC Off-Road Intelligent Factory, iFLYTEK, Zhongguancun International Innovation Center, BOE Yiyun Digital Art Center

(Sources: qianlong.com, Beijing Municipal Bureau of Culture and Tourism)