The Annual Conference of Financial Street Forum 2026 opened in Beijing on October 19. To support this event, the 2026 F.S. Grand Universal Carnival is being held at Jinchengfang Street and the area north of Seasons Place in Xicheng District and will run until October 22.

The carnival features four themed zones: 

1) The Global Flavors Zone brings together nearly 100 popular overseas food and beverage brands, including baked goods, craft beer, Western snacks, and specialty desserts. In this way, visitors can discover delicacies from all over the world in just one place.

2) The F.S. Select Experience Zone draws on AI interaction and time-honored brands to offer visitors diverse and entertaining experiences.

3) The Eastern Elegance Pavilion showcases the stunning craftsmanship of Chinese intangible cultural heritage, exquisite objects with Eastern aesthetics, and one-of-a-kind vintage items, all displaying traditional Eastern elegance.

4) The Five Continents Cultural Zone gathers more than 70 distinctive brands, fusing the diverse cultural styles of Asia, Europe, Africa, and the Americas, allowing attendees to experience the charm of the world up close.

In addition, five days of special performances will be staged, presenting in turn an Eastern Elegance session, a European Style session, a Latin American Energy session, an African Rhythm session, and a China-Meets-the-World session. Multiple art troupes from China and around the world will present traditional Chinese music, flamenco, Latin dance, African drumming and dance, and more, while daily parades wind through the streets and lanes, imbuing the urban space with an artistic atmosphere.

Meanwhile, autumn scenery photo spots have been designated around the area, a stamp-collection challenge and lucky draw games have been set up, and workshops offering hands-on experience on intangible cultural heritage kites, velvet flower ornaments, and lacquerware handicrafts are all available.

What's more, the Financial Street Forum 2026 Shopping Festival is now in full swing and will run until October 31. This event connects business districts and brand merchants in the area to create diverse consumption scenarios. From now until October 31, consumers can present the stamp-collection passport of the 2026 F.S. Grand Universal Carnival at participating merchants to enjoy discounts.

Scan the QR code to access the coupon page and claim your coupons.

(Sources: Science and Technology Daily, WeChat account "Beijing Xicheng", WeChat account "Consumption in Xicheng")