From September 21 to 23, the 2025 Financial Street Wine Culture Festival will run daily from 10:00 to 22:00 at Jinchengfang Street and Jinchengfang South Street, Xicheng District, Beijing.

Representative wineries from world-renowned production regions such as France, Italy, Germany, Spain, and South America, along with standout brands from China's leading wine-producing areas — Shandong, Ningxia, Xinjiang, and Fangshan — will gather in one place. With just one visit, you will be able to sample wines from over 40 brands! Fifty cultural-creative brands will also showcase their work, alongside 40-plus curated food stalls offering perfect wine pairings. Discover even more hidden gourmet delights on-site!

First Stop: Grab your "passport" → Collect stamps & win prizes!

Head straight to the service desk upon arrival, scan the QR code, and receive your "Global Tasting Passport" (环球品鉴护照). Make a purchase at any vendor or win a game to collect a stamp. With six stamps, you can join the prize draw! Prizes include Carnival experience passes, food and drink vouchers, and cultural-creative gifts — while supplies last!

Second Stop: Get a Tasting Package → Sip wine from all around the world!

Scan the QR code to purchase a "Wine Tasting Package" (葡萄酒畅饮包). Each package includes one canvas wine tote and five tasting glasses (30 ml each) of selected wines. Redeem your package at the official Wine Tasting Exchange Booth (葡萄酒畅饮兑换处)!

Third Stop: Join every activity → Don't miss a moment!

During the festival, the "Tipsy Wine Class" (葡萄酒微醺小课堂) takes place on the lawn every day at 15:00. From 18:30–19:00, catch the spectacular "Mixology Performance Show" (花式调酒表演秀)—an absolute must-see! At the Longfeng Fine Wines booth (龙凤美酒), spontaneous games like "Sniff & Guess" (香气猜酒) and "Blind Tasting Challenge" (盲品比拼) pop up throughout the day — try your luck and test your skills!

In addition, the 2025 Beijing Animation Festival, taking place from September 25 to 29, will also feature a special counter at the festival's service desk. Tap your phone to unlock more information and get a chance to pick up an early PASS card for the Animation Festival. Quantities are limited — first come, first served!

(Source: Beijing Xicheng)