Detachable "Tiangong Caisson" fridge magnets reminding people of the splendid Milky Way, Baitasi Pharmacy which is gaining popularity through field trips focusing on the traditional Chinese medicine, and the AIGC (Artificial Intelligence Generated Content) short film "Chasing Light" tracing the evolution of Beijing's Central Axis are some of the highlights of the finale of the 3rd "White Pagoda Cup" Creative Cultural Product Design Contest under the theme "Cultural and Creative Xicheng". The recently concluded grand finale featured 30 shortlisted entries.

This year's competition encompassed six categories: creative cultural projects, cultural product development, AIGC application innovation, creative design services, new audiovisual content, and original script writing, with a total of 4,211 entries received. These entries, through new expressions of the core values of traditional Chinese culture in contemporary cultural contexts, employed technological and interactive elements, uncovering the "key" to truly captivating the people while tapping into the treasure of fine traditional Chinese culture.

The "Tiangong Caisson" fridge magnets are inspired by the iconic caisson in Zhengjue Hall of Longfu Temple - a cultural relic under the first-class state protection and housed at Beijing Ancient Architecture Museum. These magnets have become a hit with the public.

Baitasi Pharmacy has developed a series of souvenirs, including distinctive fridge magnets.

Customers collecting stamps at Baitasi Pharmacy.

Baitasi Pharmacy has a coffee space on its first floor.

The short film "Chasing Light" highlights the evolution of Beijing's Central Axis from the perspectives of four artisans from the Yuan, Ming, Qing, and modern periods, respectively. It vividly depicts the Central Axis's extraordinary history starting from its initial formation to continuous improvement and eventual status as a symbol of Beijing, presenting this ancient cultural heritage site to viewers in an entirely new way.