On July 3, the Building Chaoyang District into a "City of Museums" Conference and the Inauguration Ceremony of Beijing Museum Season Culture and Creation Month were officially launched in Beijing.

Exhibition area of museums' creative cultural products

The Culture and Creation Month will last until July 31. During this period, shopping districts such as SOLANA, Hopson One, Parkview Green FengCaoDi and DT51 will launch a series of blockbuster campaigns. SOLANA will be transformed into the "Beijing Summer Cultural Creation Fair". Hopson One will collaborate with 50 museums to create limited-edition rubber stamps and introduce top collectible rubber stamp brands to create new experiences in cultural creativity consumption. Parkview Green FangCaoDi will work with online travel platforms through international museum exhibitions, providing experiences combining cultural displays and tourism promotion. DT51 will ingeniously combine the AR technology, sports museums and the Decathlon experience area to innovate the concept of "sports culture and museums."

Additionally, Chaoyang District has integrated four types of cultural tourism resources — museums, hotels, dining, and performance spaces — to offer nearly 80 special discount campaigns. Starting July 5, 200,000 cultural tourism coupons of the district will be distributed free of charge at venues like Crowne Plaza Beijing Sun Palace and Solana.

(Source: CRI Online)