Recently, the Chaoyang District of Beijing launched the Building Chaoyang District into a "City of Museums" Conference and the Inauguration Ceremony of Beijing Museum Season Culture and Creation Month. Chaoyang District unveiled its museum exploration guide Museum-trip in Chaoyang: The City of Museums (Museum-trip 朝阳季——超会玩的博物馆之城), introducing four novel themed routes and inviting visitors to become ''expert museum explorers'' and experience the cultural charm of Chaoyang.

The Art & Aesthetics Route (艺术美学课路线) features artistic landmarks such as the CAFA Art Museum, Beijing Minsheng Art Museum, and Red Brick Art Museum, catering to visitors with sophisticated artistic tastes. The China-Chic Charm Route (国潮风采路线) gathers venues housing intangible cultural heritage, such as the Chinese Traditional Culture Museum, offering new Hanfu-themed photo experiences. The Industrial & Tech Route (工业科技路线) includes venues like the China Science and Technology Museum and the China National Film Museum, allowing tech enthusiasts to immerse themselves in the universe of technologies. The History Exploration Route (历史探秘路线) guides visitors through cultural institutions like the Beijing Folk Museum and Guanfu Museum.

Throughout July, Chaoyang District, in collaboration with the Beijing Municipal Cultural Heritage Bureau, will host major events in commercial hubs such as Solana, Hopson One, and Parkview Green FangCaoDi.

Solana will be transformed into the "Beijing Summer Cultural Innovation Fair" (北京消夏文创妙会). Hopson One will focus on the "stamp-collecting economy" to collaborate with 50 museums to produce limited-edition stamp brands and introduce top collectible stamp brands to create new cultural consumption experiences. Parkview Green FangCaoDi will focus on "culture-tourism integration" to, by linking international museum exhibitions with online travel platforms, develop an experiential cycle combining ''cultural showcase" and "tourism promotion''.

Additionally, Chaoyang District has integrated four types of cultural tourism resources — museums, hotels, restaurants, and livehouses — to offer nearly 80 special discount campaigns. Starting July 5, the district will distribute 200,000 cultural tourism coupons free of charge at venues like Crowne Plaza Beijing Sun Palace and Solana.

(Source: WeChat account ''Beijing Chaoyang'')