On November 1, the Beijing Institute of Graphic Communication (BIGC) held the "Tracing Beijing: Experiencing the Central Axis" — Launch of the School of International Education's Mini Program at the 2025 Alumni Reunion Event of BIGC.

Group photo of participants
[Photo via BIGC]

The "Tracing Beijing: Experiencing the Central Axis" mini program is a significant outcome from BIGC's 2025 National Condition Education Project of the Beijing Municipal Education Commission. It attracted 77 international students from 28 countries, representing 12 Beijing universities including BIGC and Peking University, who participated in the project's research and discussion activities. It is learned that the mini-program turns intangible cultural heritage into a tangible, interactive, and shareable digital experience. It aims to promote the Beijing Central Axis as a global cultural symbol through the publicity by international students.

During the event, the university's key figures and guests granted the students the completion certificates for the "Study Beijing" national condition education and practice course, appointed several "Study at BIGC" brand ambassadors, and offered the "2025 'Study at BIGC' Outstanding Promotion Officer" certificate to the representative of international students. 

Hussain Muhammad Talha, a Pakistani alumnus, being interviewed by CRI Online

As a "Study at BIGC" brand ambassador, Hussain Muhammad Talha, a Pakistani alumnus from the class of 2016, shared the story of his academic journey and deep connection with BIGC. He said that BIGC was not only the starting point of his career but also a place where he could enhance his skills and shape his character. He pledged to actively participate in and organize cultural exchanges, promote the "Study at BIGC" brand, and strive to build stronger bridges between Chinese and international students.

Ahamed MD Sabbir, a Bangladeshi alumnus, being interviewed by CRI Online

Ahamed MD Sabbir, an alumnus from Bangladesh, elaborated on his progress from an undergraduate student at BIGC to a Ph.D. at Peking University. He recounted how he used the power of social media to eliminate prejudices and build a bridge of understanding between China and Bangladesh. He stated that BIGC had been a vital pillar in his personal growth and vowed to further enhance the visibility of "Study at BIGC" brand with premium content.

Nancy Herrera Tapia, a Mexican student

Zuberi Khairat Ibrahim, a Tanzanian student

Nancy Herrera Tapia, a Mexican student, said that Beijing gave her a sense of belonging, and that through this project, she gained a deeper understanding of the city's rich cultural heritage. Zuberi Khairat Ibrahim, a Tanzanian student appointed as a 2025 "Study at BIGC" outstanding promotion officer, expressed a strong affection for the city. She stated that the "Tracing Beijing: Experiencing the Central Axis" mini-program would allow people to see a more authentic, multidimensional, and captivating Beijing.
 
Scan the QR Code to access the "Tracing Beijing: Experiencing the Central Axis" mini-program

(Source: CRI Online)