On November 1, the Beijing Institute of Graphic Communication (BIGC) held the "Tracing Beijing: Experiencing the Central Axis"—Launch of the School of International Education's Mini Program at the 2025 Alumni Reunion Event of BIGC.

Group photo of participants
[Photo via BIGC]

The "Tracing Beijing: Experiencing the Central Axis" mini program is a significant outcome from BIGC's 2025 National Conditions Education Project under the Beijing Municipal Education Commission. A total of 77 international students from 28 countries, representing 12 universities in Beijing including BIGC and Peking University, participated in the project's research and discussion activities. It is learned that the mini-program turns intangible cultural heritage into a tangible, interactive, and shareable digital experience. It aims to establish the Beijing Central Axis as a global cultural symbol through publicity by international students.

During the event, the university's key figures and guests issued completion certificates for the "Study Beijing" national conditions education course, appointed the "Study at BIGC" brand ambassador, and offered 2025 “Study at BIGC” Outstanding Promotion Officer certificates to representatives of international students.

Hussain Muhammad Talha, a Pakistani alumnus, being interviewed by CRI Online

As the "Study at BIGC" brand ambassador, Hussain Muhammad Talha, a Pakistani alumnus from the class of 2016, shared the story of his academic journey and deep connection with BIGC. He said that BIGC was not only the starting point of his career but also a place that played a vital role in shaping who he is today. He pledged to actively participate in and organize cultural exchanges and promote the "Study at BIGC" brand, helping strengthen ties between Chinese and international students.

Ahamed MD Sabbir, a Bangladeshi alumnus, being interviewed by CRI Online

Ahamed MD Sabbir, an alumnus from Bangladesh, elaborated on his progress from undergraduate studies at BIGC to pursuing a Ph.D. at Peking University. He recounted how he used the power of social media to eliminate prejudices and build a bridge of understanding between China and Bangladesh. He described BIGC as a vital pillar in his growth and vowed to further enhance the visibility of the "Study at BIGC" brand with premium content.

Nancy Herrera Tapia, a Mexican student

Zuberi Khairat Ibrahim, a Tanzanian student

Nancy Herrera Tapia, a Mexican student, said that Beijing gave her a sense of belonging, and that through this project, she gained a deeper understanding of the city's rich cultural heritage. Zuberi Khairat Ibrahim, a Tanzanian student appointed as a 2025 "Study at BIGC" Outstanding Promotion Officer, expressed her strong affection for the city. She noted that the "Tracing Beijing: Experiencing the Central Axis" mini-program would allow people to gain access to a more authentic, multidimensional, and captivating portrayal of Beijing. 

Scan the QR Code to access the "Tracing Beijing: Experiencing the Central Axis" mini-program

(Source: CRI Online)