(I) Overview

Longfu Temple, built in 1452 and situated at the northwest corner of Dongsi Road in Beijing's Dongcheng District, has experienced significant upgrading and development in recent years. It has become one of Beijing's key cultural and commercial blocks and plays an essential role in advancing the Integrated National Demonstration Zone for Opening up the Services Sector and the China (Beijing) Pilot Free Trade Zone, collectively known as the "Two Zones", in the city.

(II) Functional Positioning

Longfu Temple Area emphasizes a development approach that combines culture with technology and consumption, promoting technology-driven, digital, and intelligent new business forms. The area continuously enhances the quality of its public spaces, creates vibrant open areas, and partners with domestic and international art institutions to attract emerging businesses and brands. By integrating cultural, sports, and leisure facilities, it aims to set up a model for rejuvenating Beijing's historical communities and a new landmark for cultural consumption. The area has evolved into a new cultural center where traditional culture and modern civilization shine together and Chinese culture and world civilization integrate into each other.

(III) Development Situation

As a new hub for cultural consumption in Beijing, Longfu Temple Area has seen remarkable growth in recent years. The area features diverse business forms, including art museums, trendy cultural bazaars, immersive theater experiences, and comprehensive bookstores. This diverse environment has drawn numerous high-quality brands and cultural institutions, such as Funfly Huanyou Tiandi Cinema, Burton's flagship store, Huaxia Bank, More Than Reading bookstore, M WOODS Art Community, HALF COFFEE, and Jing-A brewery, creating a vibrant cultural atmosphere with many must-visit sites. Additionally, Longfu Temple is actively cooperating with surrounding resources such as the Palace Museum and Wangfujing to jointly create a cultural golden triangle and further promote the development of cultural industries.

Moving forward, Longfu Temple Area will continue to enhance its industrial integration, cultural leadership, and active openness through comprehensive and diverse businesses, so as to deliver a more diversified and high-quality cultural consumption experience and nurture a thriving new vitality of cultural consumption.