In the first quarter of 2026, five lifestyle brands opened their first stores in Beijing, each distinct in character and aesthetic, yet all offering something that invites you to linger and explore. Let's take a look!

JD Home Furnishing Store (Paradise Walk, Chaoyang District)

The store features a curated selection of over 1,000 types of home products for daily life, covering a full range of categories including home textiles, home decor, storage, aromatherapy, carpets, personal care, and kitchen and dining items. It also houses the exclusive J.Dear customized collection by JD.

Shopping Tips: Follow the route of "Living Room - Kitchen - Bedroom - Bathroom" for the easiest way to get inspiration for a complete home setup.

MINISO FRIENDS (Paradise Walk, Chaoyang District)

Positioned as a mini boutique store for famous franchises, this store's core offerings are daily household products. Its greatest highlight, however, lies in the emotional value delivered by franchise merchandise. From cups, throw pillows and fragrances to decorative stickers, it covers everything you need, from commuting bags to workplace items, in one stop. With affordable prices and frequent product updates, it is a perfect spot for repeat visits.

Ann & Ray (48 Madian East Road, Haidian District)

As a "one-stop shopping center" underlining lifestyles and gardening, it seamlessly integrates green plants, light meals and daily necessities into one space. The store does not merely sell plants. It also provides comprehensive guidance covering seed selection, plant care and pairing, making it ideal for gardening beginners.

windmur (WF Central, Dongcheng District)

This store resembles a compact exhibition hall dedicated to "global premium lifestyles". Its curated products span groceries and gifts, fragrances, travel-inspired items and stationery merchandise, with an emphasis on scenario-based display and tactile aesthetics. Stepping inside, you will be greeted by a cozy and unique ambiance — a quiet environment with soft, flattering lighting, making it an ideal spot for taking photos and relaxing for a while.

Eco 24h (Beijing Friendship Store, Chaoyang District)

This store brings beverages, snacks and apparel all under one roof, representing an innovative fusion concept which is more like a mix of convenience and aesthetics. Here, you can find seasonal snacks and selected alcoholic drinks, as well as stylish clothing and accessories. It feels like a vibrant weekend market just dropped into your everyday life.

(Source: Beijing Municipal Commerce Bureau)