Over 30 High-End European Brands Make Debut at Wangfujing

english.beijing.gov.cn
2024-10-15

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The Iberian Peninsula Week was recently rolled out at Wangfujing Commercial Street as part of the 9th Beijing Wangfujing International Brand Festival, showcasing home furnishings, tableware, and wines from over 30 high-end Spanish and Portuguese brands.

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Booths were set up on the square in front of Wangfujing Department Store, displaying a variety of dazzling specialties such as food products like ham and chocolate, beverages including red wine, beer and coffee, daily necessities like colorful soaps and bath towels, and backpacks and accessories, many of which had never been sold in China.

"Wangfujing Commercial Street offers a rich quantity of brands, with considerably large customer flow. It would be great to open a store here in the future," a Spanish exhibitor said.

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The Iberian Peninsula Week marks a new highlight of this year's Wangfujing International Brand Festival, with more activities such as the EDCC Ewin Digital Art Center's permanent light art exhibition "Spiritual Land: Future World of Inspiration" and the "Super Dunfun" special digital art exhibition scheduled to open to the public on October 15. The Tracing Origin in China - Quality Goods Market will also commence on October 17, featuring specially selected high-quality regional brands with an aim to cultivate a wider range of customers.

(Source: Official WeChat account of Dongcheng District Convergence Media Center)

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