The 2024 Beijing Live-streaming E-Commerce Shopping Festival, as part of Beijing Consumption Season, was officially launched on May 25. The event offers a feast for consumption by combining live-streaming advertising, an offline bazaar, influencers visiting stores, and sales of high-quality goods made in Beijing.

For its month-long live-streaming shopping promotion campaign, the festival brought together 11 renowned e-commerce platforms, 26 unique live-streaming e-commerce bases, 15 top MCN entities, 11 major business districts, and over 100 brand. The categories of the commodities involved include food, fashionable apparel, beauty and personal care products, household goods, and electronics, among others.

With the opening of the shopping festival, a two-day-long offline goodies bazaar was opened simultaneously at Beijing Auto Museum. Nine distinct zones were introduced at the site, housing nearly 80 stalls. These zones included a base zone for live-streaming e-commerce, a zone dedicated to time-honored brands, a zone for new consumer brands, a zone for cross-border goodies, and a zone for intangible cultural heritage products. These zones offered consumers high-quality goods in various categories, including popular toys, digital products, food, beauty products, cars, and jewelry.

While shopping, people may test out new energy vehicles of BYD, Huawei, and other brands. They can also get a close-up look at how live-streaming salespeople work and experience new digital consumption choices through virtual live-streaming rooms and AI digital human anchors.

Source: Beijing Daily App