[Photo via VCG]

On May 1, the 2024 International Dual-City Consumer Festival will officially launch on Wangfujing Street. During the May Day holiday, dual-city brand collaboration events between Beijing and cities like Vienna, Bern, and Zurich will be held one after another.

From May 1 to 5, an exclusive sale of Austrian and Swiss brands will take place on Wangfujing Street, featuring over ten selected brands and hundreds of high-quality products available for offline purchase.

The 2024 International Dual-City Consumer Festival will also collaborate with nearly 100 Austrian and Swiss brands in business districts such as Wangfujing, Longde Plaza, CBD, Xidan Financial Street, Yansha, and Solana, to launch themed promotional campaigns with various discounts, which will run until the end of June.

This event will also introduce a promotional model combining "offline sales with online live-streaming". During the launch ceremony, online influencers from Douyin EC Global will promote Austrian and Swiss brands' products and interact with consumers online.

The 2024 International Dual-City Consumer Festival is a flagship event of Beijing Consumption Season and an important part of the 2024 International Consumption Season hosted by the Ministry of Commerce of the People's Republic of China. In July, the event will be held in Europe, where a group of Beijing-based brands, including traditional brands and China-Chic brands, will be promoted and sold in Austria and Switzerland to promote, aiming to foster in-depth exchanges and cooperation.

(Source: The Beijing News)