During the Qingming Festival holiday (April 4–6), Beijing witnessed steady year-on-year growth in both tourist arrivals and total tourism spending. The city received 10.016 million tourist visits, up 4.4 percent year on year, while its tourism revenue reached 12.34 billion yuan, indicating an increase of 7.4 percent year on year. Specifically, the inbound tourist visits totaled 102,000 and generated 1.11 billion yuan in tourism spending, indicating year-on-year growths of 47.8 percent and 49.2 percent, respectively.

In the performing arts sector, the city staged 970 sessions of 237 commercial productions, resulting in 262,000 audience views. The number of performance sessions and attendees rose 10.6 percent and 5.6 percent year on year, respectively. The trend of "flower-viewing by day and theater-going at night" has become a new highlight of springtime leisure in Beijing.

During the holiday, Beijing's municipal parks launched a series of distinctive flower-viewing themed activities based on 15 newly introduced "Most Beautiful Garden Routes". The municipal parks received 2.17 million visitors in total. The Summer Palace, the Temple of Heaven Park, and Yuyuantan Park ranked as the top three most visited parks.

Also during the holiday, Beijing saw enhanced synergy of the culture, commerce, tourism, sports, exhibition and many other sectors, all contributing greatly to the holiday consumption. Over the three-day holiday, 60 key commercial districts across the city recorded 24.669 million visits and a revenue of 6.53 billion yuan, up 0.8 percent year on year. Key monitored entities, including department stores, supermarkets, specialty stores, catering businesses, and e-commerce platforms, achieved aggregately 2.95 billion yuan in sales.

(Sources: Beijing Daily, Beijing Evening News)