[Photo via VCG]

The 2026 Beijing Online Chinese New Year Shopping Festival (2026年北京网上年货节) is underway and will run through March 4. Major online platforms such as Meituan, JD.com, Douyin, and Taobao, as well as famous enterprises like Wangfujing Global, are participating. The event combines online and offline experiences, offering discount coupons and other promotional initiatives.

Meituan's 2026 National Online Chinese New Year Shopping Festival (2026全国网上年货节) brings together over 1 million merchants, with more than 100 million yuan of subsidies. Catering to consumers' daily needs in dining, accommodation, transportation, tourism, shopping, and entertainment, Meituan has launched a series of promotional activities such as the Culture and Tourism Ice-Snow Carnival (文旅冰雪嘉年华) and Xiaoxiang Supermarket: All-in-One Chinese New Year Shopping (小象超市年货一站齐).

Period: January 19 to March 4

How to Access: Search "网上年货节" (Online Chinese New Year Shopping Festival) on the Meituan app

JD.com is hosting its Chinese New Year shopping festival online and offline. Online activities cover a variety of products, including Chinese New Year gifts and seasonal goods, together with official discounts, government subsidies, and interactive cultural activities, to meet consumers' holiday shopping needs.

Period: From 20:00 on January 25 to February 23

How to Access: JD.com app

For offline activities, JD is holding a paper sculpture-based light exhibition in the square southeast of JD MALL's Shuangjing Branch in Beijing, along with parades, a cultural market, DIY activities and more, complemented by interactive gifts and exclusive benefits. Before February 23, any purchase at JD MALL's South Third Ring Road Branch will come with a Year of the Horse gift package.

Period: January 17 to March 1

How to Access: Shuangjing Branch and South Third Ring Road Branch of JD MALL

Douyin Mall is also offering a combination of online and offline shopping experiences for the festival. It offers official discounts starting at 15 percent, along with stackable vouchers available on the event page.

Period: Until February 10

How to Access: Douyin app

The Super Offers – Chinese New Year Shopping Festival (超惠逛·年货节) is centered on two main scenarios: supermarkets (including convenience stores) and shopping malls. Users can make purchases online and redeem at physical stores.

Period: Until February 8

How to Access: Search for "年货团购" (Chinese New Year Group Purchases) on the Douyin app

Wangfujing Global's Chinese New Year discounts cover multiple categories, such as beauty and skincare, beverages, and groceries. Limited-time coupons worth 210 yuan each are available, with discounts up to 70 percent on selected items. You can also partake in lucky draws for discount vouchers for all products available and shopping points.

Period: Until February 8

How to Access: "Wangfujing Global" (王府井全球购) mini-program

(Source: Beijing Daily)