New Trendy Toys and Time-Honored Brands Dazzle Visitors to CIIE, Highlighting Beijing's Appeal as a Shopping Destination

english.beijing.gov.cn
2025-11-11

On November 6, during the 8th China International Import Expo (CIIE) in Shanghai, 52TOYS launched the new products of its "Zootopia's Best Duo" series at Beijing's exhibition area of the "People-to-people Exchanges" section. In the meantime, Caibai Co., Ltd. signed a cooperation agreement with Shanghai Gold Coin. 

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52TOYS's new products of the "Zootopia's Best Duo" series

Since partnering with Disney in 2018, 52TOYS has been developing creative products based on classic franchises (such as "Spider-Man", "The Avengers" and "Toy Story") and "Disney Princesses". Through a diverse product portfolio including static dolls, action figures, transformable models, assembly models, plush toys, and other licensed products, the company has created numerous fun items that evoke childhood memories for many.

As a participant in all the eight editions of CIIE, Caibai Co., Ltd. has showcased new technologies and products each year. This time, many visitors stopped by its booth to admire the "Caibai Chuanshi" gold collection, as well as the products co-branded with cultural products, commemorative products integrating the elements of the upcoming Chinese year of the horse (February 17, 2026 to February 6, 2027), and some new AI-designed 3D prints.

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Beijing's exhibition area

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Beijing's exhibition area

Beijing's exhibition area at this year's CIIE spans 360 square meters, with a focus on Chaoyang District. The layout smartly presented the district's consumption strategies: building the Subway Line 14 business belt vertically, the Liangma River cultural and economic belt horizontally, and creating the CBD + Sanlitun international consumption experience area. The space is divided into six sections: "Meet Beijing's Vibrant Chaoyang", "Meet the Urban Pulse", "Meet 24-Hour Vitality", "Meet Riverside Living", "Meet the World Engine", and "Meet a Future of Cooperation".

(Source: The Beijing News)

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