Recently, Quanjude unveiled its new lineup of creative cultural products inspired by Peking duck. Its exclusive retail stores, under the name "Hao Ya Hao Ya Fang" (which literally means "Good Duck Good Place"), has officially opened at the restaurants in Hepingmen, Qianmen, and Wangfujing. Future openings have been planned at the restaurants at Universal CityWalk Beijing and the Beijing Daxing International Airport. Each store resembles a functioning restaurant, decorated with plush signboards, miniature duck-slicing carts, and a make-believe roaster. Staff workers there perform the duck-slicing ceremonies, allowing customers to experience the intangible cultural heritage through interactive engagement.

(Source: Beijing Daily)