For the Spring Festival holiday, the Beijing Municipal Bureau of Culture and Tourism has introduced 10 premium travel routes for inbound visitors, along with a series of immersive intangible cultural heritage (ICH) activities. Check these out!
Route 1: 4-Day Premium Festive ICH Tour
Description: This route blends ICH with imperial New Year traditions, offering hands-on experiences throughout the journey.
Day 1: Beijing International Hotel (making paper-cuts and writing "Fu" characters)
Day 2: Tian'anmen Square → Palace Museum (listening to the introduction to the imperial New Year customs of China) → Temple of Heaven Park (watching a reenactment of the Heaven-worship ceremony) → Hotel (calligraphy for blessings)
Day 3: Mutianyu Great Wall (taking a round-trip cable car + watching ICH performances) → Summer Palace (exploring the ICH Spring Festival fair + experiencing tile-based rubbing and patterned board-based stencil printing) → Beijing Zhaolin Grand Hotel (enjoying a Spring Festival feast)
Day 4: Hutongs in Dongcheng District (visiting ICH workshops + making stone-ground soy milk and candied hawthorn berries)
Route 2: 5-Day Exclusive Festive ICH Tour
Description: This route combines cultural discovery and family-friendly activities, perfect for travelers with children.
Day 1: Crowne Plaza Beijing Badaling (receiving herbal sachets + enjoying stove-brewed tea)
Day 2: Tian'anmen Square → Palace Museum (exploring imperial New Year customs) → Temple of Heaven Park (making prayers at the Echo Wall) → Hotel (making artworks through rubbing)
Day 3: Juyongguan Great Wall (watching ICH folk performances) → National Stadium (Bird's Nest) (playing snow tug-of-war + relaying with parent-child sleds) → Hotel (enjoying New Year dinner + watching traditional Chinese performances)
Day 4: Summer Palace (taking a boat ride + enjoying the Spring Festival lantern show) → Old Beijing courtyard (making dumplings) → Beijing Landmark Towers Hotel (painting by weaving + making dragon boat models)
Day 5: Nanshan Ski Resort (trying skiing + exploring the ice-and-snow fair)
Route 3: 5-Day Exclusive Tour of Elegant ICH Gatherings
Description: This route highlights elegant ICH items, ideal for in-depth cultural experiences.
Day 1: China World Summit Wing, Beijing (receiving Chinese medicine sachets + enjoying stove-boiled tea)
Day 2: Palace Museum (listening to the introduction to imperial Spring Festival customs + making bookmarks with filigree inlay technique) → Hotel (enjoying a Spring Festival feast + watching Chinese-style dance performances)
Day 3: Badaling Great Wall (experiencing stone rubbing at Jiuyanlou Watchtower) → Longqing Gorge (exploring the 40th Ice Lantern Festival) → Crowne Plaza Beijing Badaling
Day 4: Shougang Park (visiting the Big Air Shougang + participating in ice and snow activities) → Moshikou's Temple Fair (exploring ICH stalls + playing traditional games) → ICH Workshop (making stone‑ground soybean milk + candied hawthorn berries) → Grand Hyatt Beijing (making dumplings)
Day 5: Temple of Heaven Park (making prayers at the Hall of Prayer for Good Harvests) → Qianmen Commercial Street (shopping for souvenirs)
Route 4: 4-Day Leisure Tour of Folk Customs & Wellness
Description: Centered on "wellness + folk customs", with a laid-back itinerary, this route is suitable for comfort-seeking travelers.
Day 1: Yanqing → Beijing Shiyuan Pusen Hotel (relaxing in a private hot spring + enjoying a healthy dinner)
Day 2: Yudu Mountain (participating in the ice and snow carnival) → Beijing Expo Camping Center (making paper-cuts as window decorations + making lanterns) → Hotel (enjoying stove-brewed tea + joining ICH-themed sharing)
Day 3: Badaling Great Wall (immersing in the ICH-themed night event) → Yuanxiangli Sansi Guest House (experiencing tile-based rubbing + making cypress-smoked meat + enjoying a Great Wall-themed feast)
Day 4: Hotel (creating artworks through rubbing + relaxing in a private hot spring) → Beijing Expo Park (celebrating the lantern art festival)
Route 5: 5-Day Family Fun Tour


Description: Exclusively designed for families with children, this route underlines fun interactions to let kids experience culture through playing.
Day 1: Beijing Landmark Towers Hotel (making dragon boat models + enjoying a family meal)
Day 2: Universal Beijing Resort (joining Spring Festival-themed events + watching the float parade) → Hotel (painting by weaving)
Day 3: Palace Museum (participating in zodiac-themed activities) → National Natural History Museum of China (attending science education programs) → Hotel (writing and posting "Fu" characters)
Day 4: Shijinglong Ski Resort (engaging in snow activities) → ICH Workshop (making maohou + crafting dough figurines) → Crowne Plaza Beijing Badaling (joining interactive sessions at the Cute Beast Research Institute)
Day 5: Trendy Chaoyang Urban Cultural Fair (engaging in children's ICH activities + playing traditional games)
(Source: Beijing Municipal Bureau of Culture and Tourism)