On December 28, Qianmen Business District launched its "China-Chic Gifts in Happy Qianmen" consumption promotion campaigns. The campaigns comprise three main sections: the "Strolling Through Qianmen" themed routes, the "Qianmen Mail Gifts" vouchers, and the "New Launches at Qianmen" experiential activities. This series of campaigns will run until February 5, 2025, spanning both the New Year's Day and the Spring Festival.

[Photo via Qianmen Street Management Committee]

To celebrate the coming Year of the Snake, the "Strolling Through Qianmen" section features six themed touring routes, covering architectural culture, specialty stores, history of guild halls, treasure hunts, museums, and cultural icons. To embark on journeys, consumers can obtain bilingual guides and maps online, and collect free fold-out route maps at the offline partner stores of the Postal Savings Bank of China. Consumers can scan the QR codes at the partner stores and collect the coupons for consumption. Also, after they collect stamps from five partner stores, they can each redeem a limited-edition Qianmen Gift keychain through identity verification at the Visitor Service Center at 96 Qianmen Street within the designated period.

For the "Qianmen Mail Gifts" section, visitors can scan the QR codes on posters at the relevant venues to enjoy discounts (CNY 15 off CNY 50 and CNY 30 off CNY 100). Additionally, e-CNY red packets worth CNY 10 each are offered through the Qianmen AR mini-program, which can be used for payment via the digital wallet of the Postal Savings Bank of China.

[Photo via Qianmen Street Management Committee]

Regarding the "New Launches at Qianmen" section, Qianmen Business District has launched new products for the New Year, alongside a wide range of promotion campaigns. Chunlun's flagship store on Qianmen Street, the first of its kind in Beijing, presents intangible cultural heritage and craftsmanship to consumers. The China Bookstore has launched creative cultural products for the Year of the Snake, which blend traditional culture with modern aesthetics. Madame Tussauds Wax Museum has added new wax figures, offering tourists more diverse interactive experiences.

(Source: The Beijing News)