The 15th Beijing International Film Festival (BJIFF) has recently kicked off, with Langyuan Station serving as one of its main venues. This year's festival features a Ne Zha-themed poster exhibition and vibrant film-themed bazaars. Come and join us to begin this magical cinematic journey!

As a special part of the 15th BJIFF, the poster exhibition of the movie "Ne Zha 2" has debuted at Langyuan Station's central station, presenting over 150 hand-painted posters created by director Jiaozi for the film, which has a box office exceeding CNY 100 million.

The exhibition also features a dedicated session for cosers, allowing moviegoers who are also cosers to immerse themselves in themed experiences. The display area for Ne Zha's merchandise showcases a variety of derivative products, including mystery figurine boxes, plush toys, badges, and key chains. The event will run to April 26.

Besides the exhibition, there are also vibrant bazaars to tour around.

The Douyin Heartbeat List Bazaar Zone (抖音心动榜市集区), in collaboration with over 30 "Heartbeat List's Merchants" and "Specialty Food & Beverage Vendors", help create a multifaceted experience integrating dining, entertainment, and shopping. Movie fans can search "Beijing Film Life Festival" (北京电影生活节) on Douyin to claim the gift packs worth CNY 10 billion, with opportunities to win free festival perks and movie tickets through lucky draws.

The Classic Retro Bazaar Zone (经典复古市集区) presents over 40 retro-themed copyrighted brands of creative cultural products, showcasing exquisite works of independently designed pieces that combine high visual distinctiveness and artistic collection value.

The Museum Cultural Innovation Float Corridor (博物馆文创花车长廊) features two world-class palatial complexes: the Forbidden City and Potala Palace. Highlighted cultural products include the Beijing Ancient Architecture Museum's Tiangong Zaojing (Heavenly Palace Caisson) fridge magnets, the Palace Museum's You Feng Lai Yi (Phoenix Coronet) fridge magnets, and Potala Palace's "Snowy Sacred Realm" incense sachets. Additionally, over 30 museums and cultural institutions, such as the National Natural History Museum of China, the China National Film Museum, and the Capital Museum, display their fancy cultural souvenirs here.

The Love Maze Film Bazaar Zone (爱情迷宫电影市集区), themed around classic romance films like "La La Land", invites movie fans to immerse themselves in interactive cinematic experiences. Meanwhile, the Ancient Fantasy-themed Cultural Workshop (古风幻境文创工坊) recreated a traditional Chinese-style block, displaying cultural products deriving from copyrighted films, and those inspired by intangible cultural heritage items.
The BJIFF Film Fan Food Street will deliver a dual sensory feast of taste and vision to movie enthusiasts through its diverse culinary brands and themed events.

Period of Bazaars: April 18-26
Location of Bazaars: Langyuan Station
How to Get There: Take Subway Line 14 to Jiangtai Station and exit at Exit C; alternatively, take Bus No. 847, 973, 659, 402, or 571 to the stop closest to Langyuan Station.

(Source: Digital Media Center of Chaoyang District)