The immersive football exhibition "The Messi Experience: A Dream Come True" World Tour has made its Asian debut at Chaoyang Joy City in Beijing, and officially opened to the public starting January 18. Blending football, technology, and immersive storytelling, the exhibition guides visitors through key milestones in Messi's life via advanced visual technologies and cinema-quality narrative, reliving his legendary journey in an interactive space.
Covering an area of over 2,000 square meters, the exhibition features nine immersive zones, integrating artificial intelligence, projection mapping, 360-degree panoramic projection, and motion capture technology to create a deeply immersive experience.
In the "World Cup Glory Zone", 360-degree panoramic projections and surround sound transport audiences to the glorious moments of the 2022 FIFA World Cup Qatar, reliving the thrilling highlights that sparked cheers and screams across the stadium. At the "Interactive Training Zone", visitors can participate in skill-based interactive experiences inspired by professional football training. Step into the role of a pro player and feel the excitement of sweating it out on the pitch. The "AI Locker Room" is an immersive space showcasing pre-match preparations and tactical thinking, where visitors can experience the game beyond the stadium. In the "AR Photo & Legacy Zone", augmented reality and digital overlay technology enable every guest to take photos with "Messi", download and share them instantly, and keep exclusive memories of their visit. There are more immersive zones waiting for you to explore!
Location:
Dates & Time: January 18 to March 28, 10:00 to 21:00
Estimated Visit Duration: Approximately 75 minutes
Ticket Prices:
Individual Ticket: 158 yuan;
Children's Ticket: 98 yuan;
Two-Person Ticket: 308 yuan;
VIP Individual Ticket: 298 yuan;
Parent-Child Ticket (One Adult + One Child): 238 yuan;
Family Ticket (Two Adults + One Child): 388 yuan;
VIP Gift Set: 888 yuan (includes one parent-child ticket for an adult and a child)
Scan the QR code below to purchase:
(Source: WeChat account "Chaoyang Xiaofei Jijiehao")
