Xicheng Kicks Off 'Time-Honored Brands Revitalization' Series of Events

Beijing Xicheng District People's Government
2025-12-19

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In December, Xicheng District launched the "Time-Honored Brands Revitalization" event series, inviting everyone to grab great deals, savor classic flavors, and complete interactive challenges at the district's time-honored establishments, turning the winter months into a season of discovery.

From December 12, 2025, to January 31, 2026, two million yuan worth of dining vouchers and general retail vouchers for these time-honored brands will be officially distributed via Douyin. Over a hundred restaurants are participating, including renowned names like Quanjude Roast Duck, Makai Restaurant, Huguosi Snacks, Moscow Restaurant, and Meiweizhai. Consumers can claim the vouchers on the dedicated Douyin event page and the official pages of participating merchants.

Furthermore, Xicheng’s time-honored culinary brands are now featured on Amap. By entering "Xicheng Time-Honored Brands Map" (西城区老字号地图) in the Amap search bar, users can access a customized digital map highlighting these establishments, guiding you through your exploration of Xicheng and its various specialty flavors.

(Source: Beijing Xicheng District People's Government)

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