Recently, the 2024 "Beijing Gifts" Winter Consumption Promotion and Cultural Tourism Resource Matchmaking Conference took place at Silk Street. The event featured participation from three licensed operators of the "Beijing Gifts" brand, representatives from seven theme stores, and key enterprises partnered with the "Beijing Gifts" brand.

At the event, representatives from the three licensed operators of "Beijing Gifts" and the theme store at the Beijing Library shared the support and achievements they gained as partners of "Beijing Gifts" in areas such as business expansion, resource integration, and publicity. Additionally, four theme stores gave channel presentations targeting key enterprises partnered with "Beijing Gifts."

To enhance the event, a special product exhibition area was set up on the first floor of Silk Street, designed to showcase and sell new products for the spring and summer seasons and on the theme of "Central Axis," as well as bestselling items from key enterprises associated with "Beijing Gifts."

(Source: Beijing Daily App)