AW 2025 Beijing Fashion Week will be held from March 19 to 24. The official schedule of this season's Fashion Week has recently been announced, spanning from March 1 to May 5, with over 70 events to be presented to the public, including trend showcases, fashion activations, and Enjoy/Fashion across diverse program categories. 

This season's Fashion Week will bring together brands and top designers from China, France, Italy and the Republic of Korea, featuring nearly 30 trend showcases and fashion pop-up events spanning menswear, womenswear, children's wear, sportswear, and haute couture.

It will debut an independent showcase section for children's wear, launching the "AW 2025 Beijing Fashion Week: KIDS WEAR" platform. It will also implement a "Young Designer Mentorship Program", selecting ten outstanding young designers.

During the fashion week, the official concurrent "Fashion Beijing Exhibition" will debut an innovative show-exhibition linkage model, with nearly 40 brands participating to achieve "immediate post-show display and sales". The WFC will gather international fashion brands, building a bridge for dialogue between Eastern and Western aesthetics. The Gongmei Emporium exhibition area will focus on China-Chic and intangible cultural heritage, fostering the integration of intangible cultural heritage techniques with modern design.

In addition, the official e-commerce live-streaming account of Beijing Fashion Week, "Beijing Fashion Week Select", has launched its first Douyin e-commerce live-streaming initiative, while leveraging the WeChat Mall platform to enable "immediate post-show sales". 

The signature segment of Beijing Fashion Week, "Enjoy/Fashion", will also launch its first citywide collaboration with commercial districts partnering with nearly 50 major commercial complexes across the capital to roll out seasonal collections launches, joint promotions, and exclusive spend-and-save offers. You can access comprehensive event information and discount guides through the Beijing Fashion Week Mini Program, while offline runway shows and interactive experiences at 30 participating malls will be simultaneously rolled out across the city. By presenting the Enjoy/Fashion Map and reaching a designated spending threshold at specified commercial districts, you will gain opportunities to redeem Beijing Fashion Week show tickets, or claim limited-edition "eye-catching tote bags". 

Tickets for this season's Beijing Fashion Week are now available! Scan the QR code below to secure your spot at the event! 

(Sources: Dongcheng Beijing, Beijing Fabu)