The much-anticipated "Well Town", Beijing's largest outlet commercial complex, will open in the second half of 2025.

A rendering of a bird's-eye view of the "Well Town" project

Located near the Huazhuang subway station in Beijing Municipal Administrative Center, "Well Town" comprises three major parts: Wangfujing Outlet, Tingyun Town, and Nous Land Hotel. As a tourist destination with a comprehensive experience, it will meet the consumers' needs in dining, sightseeing, entertainment, shopping, and living. Numerous globally renowned brands and first stores will establish their presence there. The complex will also handle the influx of tourists from Universal Beijing Resort, which is only a street away. In the future, the complex will expect 60,000 visits daily.

A rendering of a bird's-eye view of Wangfujing Outlet of the project

After its opening, Wangfujing Outlet, poised to house more than 500 well-known Chinese and foreign brands, will become Beijing's largest outlet commercial center. Brands of the experiential business format such as culture and art, sports and entertainment, and children's recreation will account for 50 percent of the featured brands, while those to make their debut in Beijing Municipal Administrative Center will make up over 60 percent.

Tingyun Town will include a commercial street, an area with amazing nightlife experiences, a cluster of unique hotels, and Tingyun Park. New experiential cultural and tourism businesses will be introduced to it, such as Beijing's first Chinese National Geography Exploration Center and a park themed on The Little Prince (a French novella). Scenarios related to commerce, Chinese-style bed-and-breakfast establishments, music, art, technology, and others featuring culture and tourism will be fully innovated. The area is expected to become an ideal micro holiday destination in the eastern part of Beijing.

A rendering of Nous Land Hotel

Nous Land Hotel will be an upscale resort hotel with more than 300 luxurious rooms and an infinity pool. The rooms will also offer customers a full view of the light shows at Universal Beijing Resort.

Powered by the brand of Universal Studios, many well-known cultural and tourism businesses will choose Beijing Municipal Administrative Center's cultural and tourism area as their destination for future growth. These include Dingdian Park and Haichang Ocean Park to be opened in 2026.

(Source: Beijing Fabu)