[Photo via tuchong.com]

Xinhua Bookstore (Di'anmen Branch) is located in Di'anmenwai Street along the Central Axis of Beijing. With the inheritance and protection of the Beijing Central Axis, the history and culture near this line have attracted more and more people to experience. As a result, there are also an increasing number of visitors going to the bookstore.

The Central Axis of Beijing is undoubtedly the highlight of the bookstore. On the first floor, more than 1000 kinds of themed books, themed cultural innovation products such as toys, stationery, accessories and ornaments, as well as some special drinks are provided for readers. In addition, the bookstore sets up a Beijing Central Axis Information Center, which will collect themed cultural tourism information in real time in the future, and provide tourists with tips and guides.

Along the Central Axis of Beijing, the most common architecture component is the gate - Yongding Gate, Zhengyang Gate, Tian'anmen Gate... and Di'anmen Gate which is near the bookstore. For this reason, the bookstore carefully selects books about the gate and the door such as "Doors of Buildings", "Doors of Homes", "Gates of Cities", and "Abstract Gates".

In addition, the intelligent program co-worked by Xinhua Bookstore and Lenovo Group for the first time allows visitors to immerse themselves in the scenery along the Central Axis of Beijing via the VR glasses.