In the current era of profound global economic integration, cross-border e-commerce is gradually becoming a new engine for global economic growth, playing an important role in facilitating international trade, improving supply chain efficiency, and creating job opportunities.
In line with the latest trends of service trade, the Exhibition of Annual Theme, part of the Comprehensive Exhibition of 2024 China International Fair for Trade in Services (CIFTIS), invites a number of global frontrunners to unveil their latest achievements and innovative technologies, spotlighting the evolution and revolution within the realm of cross-border e-commerce in the global market.
Google's China team has long been dedicated to assisting Chinese enterprises in their overseas expansion efforts, aiding them in building overseas brands and exploring overseas markets. The "Export with Google" initiative to be unveiled at this year's CIFTIS is a homegrown effort designed to nurture the local market. Its core objective is to pioneer new approaches to overseas business marketing, harness digital marketing expertise, and elevate brand value. By immersing itself in foreign trade marketing and leveraging Google's global network, this initiative seeks to facilitate connections between Chinese foreign trade enterprises and international buyers. It actively strives to cultivate B2B foreign trade enterprises and B2C cross-border retail e-commerce enterprises, effectively propelling their development and ultimately enabling the global expansion of Chinese brands.
Amazon Global Selling
Amazon Global Selling, a leading industry brand, helps Chinese enterprises who seek overseas expansion directly reach a wider customer base worldwide. At this year's CIFTIS, Amazon Global Selling will present its faster end-to-end supply chain solutions, holistic support for industrial belt transformation and solutions for international business expansion, providing optimal global brand channels to help sellers build their own core competitiveness and achieve high-quality growth. Furthermore, Amazon Global Selling has unveiled its five strategic priorities for 2024: empowering brand development, streamlining global operations, strengthening global supply chain solutions, propelling global expansion, and improving local services. Given this, the 2024 CIFTIS will spotlight Amazon's innovation tools and seller upgrade services in line with these strategic priorities, aiming to facilitate the integrated development of "cross-border e-commerce and industrial belts" and empower the high-quality overseas expansion efforts of cross-border e-commerce enterprises.
Alibaba Group
As a regular participant of CIFTIS, Alibaba is set to unveil an array of upgraded business offerings at this year's event. Notably, Alibaba.com will present its new service-oriented enterprise export solution, designed to empower businesses with service certification and display, overseas customer acquisition, online collection, service delivery, among other upgraded capabilities. Simultaneously, Alibaba.com Logistics, driven by technology, will elevate the global shipping capacity of merchants on Alibaba.com and establish 100-plus industry- and country-specific brand routes. This will bolster the delivery performance of semi-managed goods, implement intelligent HS coding and classification, and facilitate global trade of over one million low-tariff goods. Through algorithm optimization, the platform will enable intelligent visualization, whole-process online operations, and the transition to low-carbon and paperless logistics documentation, while ensuring after-sales coverage in 179 countries and regions. In addition, Alibaba.com Pay will introduce its cross-border financial service solution across the supply chain. This will provide cross-border merchants with systematic financial services encompassing collection, payment, exchange, and loan financing, all of which are reliable, cost-effective and diverse. In 2024, the platform expanded the payment options to include nine local currencies across 13 key African countries, achieving a local buyer penetration rate exceeding 60 percent.
DHgate
DHgate, focusing on small-scale B2B transactions, provides a comprehensive range of services to empower micro, small and medium-sized enterprises within the cross-border e-commerce industry chain. These services include store operation, traffic marketing, warehousing and logistics, payment and finance, customer services, risk control, customs inspection and remittance, and business training. This facilitates connect of "Made in China" with the global sourcing network, enabling Chinese manufacturers to "buy globally, sell globally". At this year's CIFTIS, DHgate will unveil its all-in-one digital cross-border trading service platform for overseas expansion across all scenarios, along with the newly launched "Xingyun Plan". This aims to help "Made in China" establish a robust, localized brand presence overseas through a new model that integrates both online and onsite strategies.
Shopee
Shopee, a leading e-commerce platform in Southeast Asia, operates across more than ten markets, including Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Brazil. As an increasing number of sellers enter the cross-border e-commerce industry, each with unique characteristics and advantages, Shopee has introduced a diversified overseas business model. This model fully taps the potential of China's supply chain, providing a holistic solution for cross-border trade to promote Chinese homegrown products onto the global stage. At this year's CIFTIS, Shopee will showcase its proactive innovations, service capabilities and achievements in facilitating enterprises' digital transformation and accelerating their overseas expansion. The goal is to nurture a sustainable digital ecosystem, ensuring that more people can access and benefit from digital services.
This year's CIFTIS witnesses the inaugural gathering of multiple leading global cross-border e-commerce enterprises at the Exhibition of Annual Theme. Leveraging the CIFTIS platform, the exhibition aims to engage these enterprises in discussions regarding the latest trends and future development directions in the cross-border e-commerce sector. Through innovative technologies and global marketing strategies, it seeks to empower Chinese enterprises in their overseas expansion efforts and amplify the international influence of "Chinese brands". Looking ahead, the cross-border e-commerce market is poised for even greater prosperity, promising to make even more significant contributions to the sustainable development of the global economy.
(Source: Official website of CIFTIS)