Since the new year began, the Xidan business district has been welcoming a wave of new first stores, covering diverse business formats such as catering and retail. An amazing exhibition is also underway there. Let's have a look↓

Joy City Xidan

A New Year-themed exhibition of Wang's shadow puppetry (an intangible cultural heritage item), titled "One Epic Show, All Joys Flow", is underway as the first of its kind in China, showcasing the new vitality of the traditional shadow puppetry. The exhibition will run until March 8.

Regarding new catering outlets, the 6th floor of Joy City Xidan now houses Chaoshan sweet soup restaurant Shanxin's (汕心) first outlet in Beijing, along with Mojí (墨纪), a Mexican restaurant at the mall's Chat Garden and a frequent on Dianping's "Must-Eat List", which has been renovated and upgraded, while NEED, a high-aesthetic restaurant brand, will soon open here its first dining outlet in Beijing.

On the 7th floor, besides restaurants of Kaojiang (烤匠) and Zuozuo Barbecue (作作烧肉), Ningbo cuisine restaurant Yongjiang Yanhuo's (甬江烟火) first outlet in Xicheng District will also make its debut.

On the 8th floor, Walnut Carbon (核桃碳烤肉), a barbecue restaurant opened its first restaurant in Xicheng, while Tong Fat Tou (东发道), a Hong Kong-style restaurant, has been renovated and upgraded. Big Pizza and Saizeriya have also established their restaurants here.

In terms of new retail stores, Joy City Xidan has created an "Asian Trend Window" which blends premium aesthetics with modern fashion appeal, featuring RAIVE's first store in northern China, Gaofan's (高梵) first store in Beijing, and the first artisan customization store of WOW BEAUTY in Beijing, among others. The customization store from the top-tier warehouse-style women's clothing brand W.Management will also open here.

Xidan THE NEW  

First Store in China: UNDERBOBO's Racing Car-Themed Concept Store

This new store adheres to the brand's healing aesthetics and further conveys the lifestyle concept of companionship, sharing, and warmth through the elements of racing cars. It features themed illustrations, furnishings incorporating the elements of racing cars, and interactive installations.

First Store in Beijing: ANNA REASON's Designer Brand Collection Store

With more than 10 emerging design brands in a space of 300 square meters, this store allows customers to experience the craftsmanship, design and warmth of hand-stitched artistry.

First Store in Beijing: Qibaodian

Using natural minerals and herbs as the core raw materials of its products, Qibaodian (柒宝钿) is committed to creating a distinctive wellness-focused shopping experience.

Hanguang Department Store

KOLON KRAFT's first flagship store in Beijing has opened on the first floor of Hanguang Department Store. In addition to the three main series (CAMPING, HIKING, and E.D.O), there is also the EXTREME high-end series designed for high-performance pursuits and professional mountaineering, as well as the brand-new sea fishing series exclusively launched for the department store.

Wentongzi (问童子), a high-end Chinese plush fabric toy brand, has also officially opened its store at Hanguang Department Store. The brand's highlights include the Chinese Zodiac series, the Chinese Auspiciousness series, and the Chinese-style Space Aesthetics series.

Juntai Department Store

First Store in Beijing: PoDo inPoDo

This restaurant reputed for creative Korean flavors draws inspiration from monsoons, tides, and volcanoes, allowing ingredients to present different tastes and changes. The soft lighting and green plants here help people temporarily get away from the hustle and bustle of urban life.

First Store in Beijing: Morris&Co

Founded in 1861, the brand uses classic prints in its designs to skillfully weave vines and floral patterns into daily life. It features a retro classic British design.

First Store in Beijing: 361°R.T.G

R.T.G means "Ready to Go!", representing three elements of the sportsmanship — vitality, dynamism, and readiness for action. The brand hopes that consumers can share the same heartbeats and realize that sports can be done anytime and anywhere.

Xidan Huawei

First Store in Beijing: Guxing Manyou

Guxing Manyou (谷星漫游) is Beijing's first themed experience space focusing on ACGN franchises and their merchandise, with "Launching Your Love First" as its core concept. Its features franchises including "Tomb Notes", "The Legend of Luo Xiaohei", "Arknights", etc. The space is committed to bringing in the latest official releases and limited editions from both home and abroad.

First Store in Xicheng: Yitiaolong Hot Pot

The new restaurant of Yitiaolong Hot Pot (壹条龍涮肉) continues to follow the century-old cooking techniques, using old Beijing copper pots with clear water soup bases to release the original freshness of mutton. The original sesame sauce dip paired with crab shell-like sesame cakes, which are crispy outside and soft inside, recreates an authentic street-style charm of old Beijing hot pot culture in every bite.

(Source: Beijing Xicheng)