As the Chinese New Year approaches, Beijing's Wangfujing Street, filled with the festive ambience, is undergoing some subtle changes.

The autostereoscopic 3D display on an exterior wall of Beijing Department Store has attracted citizens to take photos.

Recently, a new autostereoscopic 3D display has been installed on a wall of Beijing Department Store renowned as "the first department store of the People's Republic of China". The display demonstrates a lifelike kangaroo that appears to peek out from the screen, attracting many passersby to stop and take photos.

A book fair consisting of the "book vans" of several major bookstores on Wangfujing Street celebrates the coming Chinese New Year.

Several major bookstores along Wangfujing Street have launched a book fair consisting of several "book vans" to welcome the coming Chinese New Year. This popular fair will run until January 30. Seven bookstores and large book malls, including the China Bookstore, Foreign Languages Bookstore, Xinhua Bookstore's branch on Wangfujing Street, Beijing Book Building, and Wangfujing Bookstore, have set up over ten booths offering a range of activities such as exhibitions and ancient book restoration. Customers can also purchase various Chinese New Year-themed cultural and creative products besides books.

Not far from the book fair, there is a pop-up store of "Beijing Youli" (Beijing's municipal-level souvenir platform), which looks like a colossal gift box to enhance the festive spirit of the Chinese New Year. The store showcases various Beijing-style gifts for the Chinese New Year, including cultural products and fridge magnets incorporating the elements of the Year of Dragon, toy blocks featuring the classic bus series in Beijing, and time-honored gift boxes, among others, captivating visitors with the rich variety of offers.

The newly opened Wangfujing Xiyue Shopping Center

The upgraded Beijing Mall located at the south entrance of Wangfujing Street was unveiled as Wangfujing Xiyue Shopping Center just before New Year's Day. The upgrade project of this shopping center is the first key urban renewal project in Dongcheng District and has innovatively created an immersive new Chinese aesthetic space, bringing together many brands in the sectors of smart technology, trendy sports, tiptop fashion, cultural arts, and catering businesses, with 50 percent of the brands being the first to enter Beijing.

(Source: The Beijing News)