[Photo via VCG]

In recent years, influenced by the growing enthusiasm for ice-and-snow sports and the rising demand for summer escapes, off-season skiing has become a new trend for leisure and vacation. Data shows that in July this year, the search volume of ski-related products increased by 89 percent month-on-month, and the number of tickets booked for ski resorts increased by 41 percent month-on-month.

Data reveals that, in terms of regions and cities, Beijing is home to 1,027 enterprises in the ice and snow sector, ranking first nationwide.

(Source: Harbin Release)