As Beijing Publications Distribution Group kicked off the Book Feast Festival, Beijing Books Building is running promotional activities with discounts ranging from 50 percent to 65 percent off and special offers such as "CNY-200 gift packs" until December 10. Additionally, physical stores of China Bookstore are offering 15-percent discounts on books, stationery, and cultural products, excluding rare and special-priced books.

Upon entering the first floor of Beijing Books Building, visitors are greeted by a dedicated activity zone featuring a curated selection of books across various genres, including the latest works by bestselling authors, covering categories such as literature, history, archaeology, children's literature, and arts. Beijing Books Building has reorganized its collection into thematic reading lists, making it easier for readers to quickly find their next books.

Beyond books, this year's Book Feast Festival introduces a cultural and culinary marketplace. Visitors can sample treats like candied fruit, chocolate, and ice cream at Beijing Books Building while exploring unique cultural handicrafts. In celebration of the 75th anniversary of diplomatic relations between China and Russia, the second-phase exhibition zone at Beijing Books Building hosts an immersive cultural event of strong Russian flavors. There, readers can experience Russian folk traditions, intangible cultural heritage, and cuisine, and participate in interactive games... enjoying a one-stop experience of "Russian life".

The festival will also feature a variety of engaging offline activities, including new book launches, reading salons, author meet-and-greets, and lectures.