[Photo via VCG]

Themed "A Taste of Beijing in the Hustle and Bustle of Life", the 2025 Beijing International Gourmet Festival kicks off today and will last until the end of September. As the first important brand event of the festival, the "China's Regional Flavors in Beijing" Food Fest will be held from June 12 to 15 at the square in front of the Beijing Exhibition Center.

The fest, scheduled to open from 16:00 to 22:00 (last admission at 21:00) every day, will feature not only special China-chic creative cultural products from Yinxu Museum but also artistic intangible cultural heritage handicrafts. Visitors can enjoy themselves in immersive fashions by following the "A Taste of Beijing - CityEat: 10 Special Gourmet Routes" (寻味京城CityEat 10条特色美食线路) and the routes of "Beijing's Restaurants in Film and Television" (影视中的北京餐厅). The city's time-honored brands will present collaboration offers of the "Amazing Competitions and Traditional Chinese Gourmets" (乐享赛事 寻味中华美食) series, and will launch promotion campaigns in collaboration with sports companies such as CyberDance and Hongsongguo.

As a part of the efforts for developing Beijing into an international gourmet metropolitan, the food fest has invited more than 100 restaurants featuring regional flavors of China, covering popular dishes, special snacks, exquisite desserts, characteristic drinks and more, allowing consumers to discover the charms of different regional cultures.

From June 12 to the end of September, more than 20,000 Beijing-based catering companies will simultaneously roll out promotion campaigns online and offline, with a nearly limitless number of discounts and gifts. Besides, Douyin and Meituan will launch themed sections. Search for the topic of "Beijing International Gourmet Festival" (北京国际美食荟) on either of these two Apps to enter the special section for interactions under this topic and claim discounts.

(Source: The Beijing News)