The 2025 Juicy Burger Festival is coming! For this Dragon Boat Festival holiday (May 31 to June 2), let's go to XIDIANJIYI FunsTown in Beijing's Chaoyang District to see burger masters showcasing their culinary prowess. With nearly 60 renowned burger brands, over 140 burger varieties and more to be unveiled, the air there will be infused with the savory aroma of sizzling meat and melting cheese.
This year, all vendors will dive into the competition with their "Mythical Heroes" themed limited-edition creations. Each brand will present at least one new product, whether it's a themed special, a limited-edition, or a never-before-seen one. Among the "divine" offers are the Windfire Wheel Spicy Beef Burger, Daji's Enthralling Chicken Thigh Burger, Old Beijing Weaponry Burger, Yunnan-Guizhou-Sichuan Mythical Burger Series, Crab Roe Burger, SpongeBob-themed burger, and Erlangshen's Sizzled Lamb Burger.
No burger feast is perfect without drinks. With a vibrant array of specialty beverages on-site, you will definitely discover your favorite options. In addition, high-energy music and dance performances that will electrify the crowd, along with fun interactive games involving basketball machines, claw machines, and more, will instantly turn the venue into a joyous playground! The event area is also pet-friendly, meaning that cats and dogs can join in the fun, too.
Besides, you can also grab freebies through interactive check-ins! Participate in the Xiaohongshu (Red Note) check-in activity for the event to claim one free hair accessory. Notice that the accessories are available in limited quantities. First come, first served!
On top of that, vendors on-site will host a variety of fun interactive activities where you can snag burgers, souvenirs, and drinks as prizes!
Time
11:00–21:00, May 31 to June 2
Location
XIDIANJIYI FunsTown
Transport Tips
Subway: Get off at Sihuidong (E) Station of Line 1 or Baiziwan Station of Line 7
Bus: Get off at Baiziwan Jiayuan Stop or Fangjiacun Stop
Then navigate to "XIDIANJIYI - Heitang Square" (西店记忆·黑糖广场)
Self-Driving/Taxi: Navigate to "XIDIANJIYI Merchants Center" (西店记忆招商中心)
Scan the QR code to buy tickets
(Sources: Digital Media Center of Chaoyang, Beijing Fabu)
