[Photo via the official WeChat account of the Moon River Town]

To celebrate the success of "Ne Zha 2" as the blockbuster Chinese animated film, the Moon River Town in Tongzhou District will host a Ne Zha Carnival from February 28 to March 1.

A number of well-known brands will partner with the organizer to bring a wide range of copyrighted derivative merchandise. In the activity area of Mengniu, you can relive the joy of shuttlecock kicking with "Ne Zha". At the card game zone, you can immerse yourself in the captivating power of official licensed cards. At Spring Books, you can explore the multiverse chronicles of Ne Zha and experience the pleasant surprise of unpacking authentic licensed blind boxes containing figurines.

There will also be well-designed NPC characters on site, who "leap" from the movie screens to bring amazing interactive experiences. At the same time, there will be a specially designed photo-taking spot with mega-sized Ne Zha image and interactive backdrops.

The culinary block will feature a variety of creative Ne Zha-themed combo meals, such as Chentang Pass lotus root starch, Groundhog's egg tarts, and Taiyi Zhenren's immortal pills. Each dish ingeniously incorporates the elements of the film to create a themed gastronomic feast.

The inheritors of huamo (decorative steamed buns), an intangible cultural heritage item, will also be invited. Under their guidance, you can learn about the magical process of dough sculpting to create your own Ne Zha-shaped huamo and witness the perfect blend of traditional craftsmanship and a contemporary copyrighted work.

(Source: The Beijing News)