The China International Consumer Products Expo 2025 (CICPE 2025) will be held in Hainan Province from April 13 to 18. This year's CICPE will feature a guest province/municipality of honor for the first time, with Beijing assuming the role. During the expo, Beijing will set up themed booths and hold a themed day for promotion to highlight its role as the guest municipality of honor.

Beijing's exhibition areas will present 25 high-quality enterprises such as BOE, POP MART, and Tong Ren Tang, and introduce representative programs including "First Launch, First Exhibition, First Creation", "National Gifts", and "Shougang Park Exhibition Town". Exhibits will include the products of the city's time-honored brands, creative cultural products, technologies to be debuted and artificial intelligence products. Four comprehensive exhibition areas will be set up, focusing respectively on the construction of Beijing as an International Consumption Center City, the development of the "Two Zones" (the Integrated National Demonstration Zone for Opening up the Services Sector and the China (Beijing) Free Trade Zone), the China International Fair for Trade in Services (CIFTIS), and the Beijing Investment Reception. Visitors are allowed to feel the charm of Beijing's time-honored brands and technological and cultural innovations through exhibits, food samples, photos, videos, sand trays, and AI interactive experiences. The exhibition areas of Beijing will also adopt the design concept of the Beijing Investment Reception to set up a business negotiation area for offering "one-stop" services to global clients.

The themed day will take place on April 14. The Beijing Municipal Commerce Bureau will work with Tongzhou District and companies such as Xinlongfu and Shougang Park to launch consumption-themed promotional activities on the day. Notably, the achievements of the development of Beijing's "Two Zones" will be comprehensively showcased, and the 2025 CIFTIS to be held in Shougang Park this September will be publicized.

(Source: Beijing Fabu)