On January 17, Beijing Municipal Bureau of Culture and Tourism, in collaboration with KFC's subsidiary in Beijing, launched a cultural tourism-themed restaurant of KFC in Huangzhuang, Haidian District.

This restaurant features display areas for Beijing's intangible cultural heritage items including the local-style carved lacquer and embroidery. Inspired by the designs from intangible cultural heritage inheritors, the restaurant's rest and experience area allows customers to feel the charm of Beijing's intangible cultural heritage while enjoying their meals.

The main background of the restaurant integrates the elements of the four seasons, Beijing's landmark buildings, and the city's intangible cultural heritage, telling the unique stories of Beijing's cultural tourism. The "Beijing Gifts" interactive area showcases fancy products like "She Dwen Dwen" made by Beijing Gifts. During the Spring Festival holiday, the restaurant will offer gifts and New Year's blessings to visitors through an amazing claw machine.

Next, Beijing Municipal Bureau of Culture and Tourism and KFC's subsidiary in Beijing will jointly unveil a range of promotion plans for the city's cultural tourism sector. These plans include a themed publicity campaign for foreign tourists at KFC restaurants in airports, train stations, and major transportation hubs. The campaign will feature the offers of Beijing as a "city of performing arts", as well as the city's World Cultural Heritage Sites, intangible cultural heritage items, souvenirs, local gastronomical specialties, the policies on the 240-hour visa-free transit and tax refunds, and more. These endeavors are expected to provide visitors with brand-new consumption experiences.

(Source: Official WeChat account of Beijing Municipal Bureau of Culture and Tourism)