On January 16, the 2025 "Beijing Gifts" Spring Festival Shopping Campaign kicked off at Silk Street (a mall). The campaign will last until February 12, aiming to offer more shopping experiences during the upcoming holiday for residents, drive cultural and tourism consumption, and spread the unique festive spirit of Beijing.

Opening of the "Beijing Gifts" Spring Festival Shopping Campaign

A dazzling array of "Beijing Gifts"

At the opening ceremony, the "Take Beijing Gifts Home" Spring Festival gift list was officially released, featuring categories tailored for parents, friends, lovers, and children. For more intriguing interactions, the organizers also launched a sub-event allowing both locals and tourists from elsewhere to collect stamps at Beijing Gifts's stores to exchange for Spring Festival gifts. Additionally, 10 Beijing Gifts's stores are also offering promotions such as discounts, reductions for consumers spending certain amounts, special deals, and buy-one-get-one offers. Notably, the Beijing Gifts store at Silk Street - the main venue of the campaign, will remain open throughout the Spring Festival holiday (January 28 - February 4), allowing locals and tourists to participate continuously and redeem surprise gifts.

(Source: CRI Online)