To build Beijing into an international consumption center city with global influence, competitiveness and reputation, as well as a core node fordomestic circulation and a key hub for domestic and international circulations, Beijing has studied and formulated the Implementation Plan for Beijing to Cultivate and Build an International Consumption Center City, and works to advance the implementation of "Ten Special Actions".

"Ten Special Actions”

1. Building new consumption landmarks: Beijing shall build consumption landmarks with distinctive features that complement each other, and spare no efforts to enhance the global attractiveness of "Consumptionin Beijing".

Build consumption landmarks oozing the charm of culture and fashion. Relying on the "Golden Triangle of Culture" of the Palace Museum, Wangfujing, and Longfu Temple, Beijing will promote the deep integration of "business + tourism + culture + technology" in the commercialdistrict of Wangfujing.

Enhance the international competitiveness of downtown consumption clusters. Relying on China Central Place, China World Mall, SKP Beijing and other commercial complexes, Beijing will accelerate the formation of 100-billion-yuan international commercial districts.

Build new consumption circles in Beijing Municipal Administrative Center. Beijing will focus on the construction of Universal Beijing Resort, Grand Canal Tourist Attraction, and Zhangjiawan Design Town, planning for deployments of a number of high-quality consumption facilities.

Plan to develop new consumption carriers characterized by "multiple points and one area". Beijing will build a consumption chain integrating shopping, business, public services, and cultural entertainment according to the joint development of stations and the city, and develop Huilongguan and Tiantongyuan communities into an important consumption area characterized by "business district + life circle + nighttime economy".

Build the airport-based "dual hubs" for international consumption. Relying on Beijing Capital International Airport and Beijing Daxing International Airport, Beijing will strengthen the planning for development of duty-freestores, cross-border e-commerce experience stores and other commercial activities.

Accelerate urban renewal in the business sector. Beijing will continuously promote the transformation and upgrading of traditional business districts and traditional shopping malls, and upgrade a number of distinctive and energetic streets with cultural heritage via high-quality transformation.

Create a consumption consortium of Beijing-Tianjin-Hebei urban clusters. Beijing will build a two-hour tourist consumption circle around the city itself.

2. Cultivating brand matrix: Beijing will build a whole chain cultivation system of "gathering, inheritance, and incubation" to create diverse consumption brands featuring "food, fashion, and green".

Support first stores and offering debuts of quality brands. Beijing will strengthen the implementation of the "first store policy" for commercial brands, support the Shougang Park to create a global platform for the debut activities of new products, and works to attract international and domestic brands to open more than 3,000 first stores, innovative stores, and flagship stores in Beijing by 2025.

Reinvigorate the "gold-lettered signboards" of time-honored brands. Beijing encourages the enterprises of time-honored brands to innovate their business models to accelerate the digital transformation. Beijing will workto recognize a total of 230 certified "Beijing time-honored brands" by 2025, and build about 10 cluster areas for time-honored brands.

Cultivate and incubate new consumption brands. Beijing will cultivate a series of new consumption brand enterprises with core competitiveness, launch a batch of products with independent intellectual property rights, and create a number of places to gather and incubate more than 100 new consumption brands by 2025.

Gather catering brands from all over the world. Beijing will promote the deep integration of catering and culture, intensively develop "Beijing cuisine of China", and enable the digital transformation and upgrading of the catering industry relying on science and technology.

Build fashion icons of brand activities. Beijing will enhance the influence of the Beijing International Film Festival, the Beijing Music Festival and the "Beijing E-Sports" in an all-round manner to establish the brand of "Beijing Consumption Season".

Accelerate the developmentof a green consumption city. Beijing shall guide the concept of green consumption, expand the supply of green smart products, and advocate the use of green recyclable packaging.

3. Leading the innovation of digital consumption: Beijing shall integrate the key elements of "new infrastructure, new scenario, new supply, and new ecology" to build a benchmark city of digital consumption.

Build new infrastructure for digital consumption. Full coverage of 5G network in key municipal-level business districts and key scenic spots will be achieved by 2022.

Develop new scenarios of digital consumption. Beijing shall pilot the building of smart stores, smart blocks, and smart business districts and expand the application of smart environments such as smart home and smart elderly care.

Enrich new supply of digital consumption. Beijing shall support the development and application of new products such as intelligent networked vehicles, and develop new information products such as ultra-high-definition video.

Foster a new ecology of digital consumption. Beijing shall promote new models of digital economy such as intelligent manufacturing, reverse customization, and digital retail to propel the application of digital RMB.

4. Releasing the potential of culture and tourism consumption: Beijing shall take advantage of cultural and tourism resources to launch globally competitive consumption productsof culture andtourism.

Explore the advantages of cultural resources. Beijing shall build itself into a renowned city of history and culture, a "city of museums", and a "city of books", and cultivate the brands of "Chinese revolution-related tourism".

Design and develop high-quality tourist routes. Beijing will enrich the tourist consumption functions of three cultural belts including the Grand Canal, and implement the programs of "Strolling in Beijing", "Touring in Beijing Suburbs", and "Lightening Beijing".

Create important culture andtourism consumption products. Beijing will explore best practices of "intangible cultural heritage + tourism", "intangible cultural heritage + internet", and "intangible cultural heritage + cultural creation", introduce a total of 300 share-worthy places in Beijing and optimize the planningof 5A scenic spots in Beijing.

5. Improving the quality of sports consumption: Beijing will seize the opportunity of the Winter Olympics to build a global place gathering top events and a consumption destination for snow and ice sports.

Foster top global events. Beijing is to make the "China Open"and "Beijing Marathon" its representative events, and introduce and foster international sports events of football, basketball, and volleyball, etc.

Build a consumption destination for snow and ice sports. Beijing supports Beijing FIS Snowboarding Big Air World Cup and other high-level international and domestic sports events to be held in Beijing and vigorously popularizes public snow and ice sports.

Enrich the supply of sports consumption. Beijing shall optimize the layout of sports venue facilities, continuously expand the brand influence of the "8.8 Beijing Sports Shopping Carnival", and vigorously develop the IP of sports events.

6. Enhancing the service level of education and medical consumption: Beijing will upgrade international education and international medical services, and focus on improving the appeal of health care consumption based on traditional Chinese medicine (TCM).

Strengthen the brand of "Study in Beijing". Beijing will improve policies on international student enrollment, teaching, and management, and attract top-ranked schools all over the world to run cooperative programs in Beijing.

Enhance the service ability of international schools. Beijing will plan to build a number of new international schools in the key areas such as Huairou Science City, Zhongguancun Science City, and Changping Future Science City.

Upgrade the level of international medical services. Beijing shall innovate the means of payment of international medical services, develop the "Internet +" health care, and build an Internet-based diagnosis and treatment regulatory platform.

Develop the tourism resources characterized by TCM-based health care. Beijing also plans to build Beijing tourism areas featuring TCM-based health care, and design more than five high-quality TCM-based health tourist routes.

Expand the supply of elderly health care consumption. Efforts will be made to create sub-district (township) elderly care service consortia, suburban elderly care service collaboration entities, and elderly care service synergism entities in the Beijing-Tianjin-Hebei-Inner Mongolia region.

7.Expanding the capacity and improving the quality of exhibition consumption: Beijing will enhance the popularity of its exhibition consumption by forging advantages and shoring up weakness.

Accelerate shoring up facilities. Beijing shall promote the construction of key exhibition venues and supporting facilities including the Phase II and Phase III of China International Exhibition Center, the International Convention and Exhibition Center in Daxing Airport Economic Zone, so as to build a cluster exhibition complex, and promote the intelligent and informatization development of the hardware facilities of the Beijing Exhibition Center and other existing venues.

Enhance the coverage and driving effect of brand exhibitions. Continuous efforts will be made by Beijing to improve the influence of exhibitions and forums such as China Beijing International Fair for Trade in Services, Zhongguancun Forum, and Financial Street Forum, actively cultivate exhibition projects in high-grade, precision and advanced fields such as digital economy, and attract international brand exhibitions to Beijing.

8.Optimizing and upgrading the modern circulation system: Build an efficient and smooth trade circulation system by improving the facilities, optimizing the planning, expanding the channels, and enhancing the services.

Improve circulation infrastructure. Beijing will accelerate its landing of trade and logistics facilities, and promote the quality improvement and upgrading of Shunyi Airport, Tongzhou Majuqiao, Daxing Jingnan, Pinggu Mafang and other logistics bases.

Optimize the layout of circulation network. Logistics network of "logistics base + logistics center (distribution center) + end distribution branch" in the field of daily necessities circulation will be improved in an accelerated manner while an unmanned distribution demonstration area has been planned.

Innovate the development mode of circulation. Beijing will promote the construction of duty-free stores with distinctive features in the city, advance in building a comprehensive pilot zone for cross-border e-commerce, increase the number of tax-free stores, and expand the scope of pilot projects for refund immediately after purchase.

Improve the ability to deliver services for circulation. Beijing will also discover and cultivate high-quality buyer teams, pilot the expansion of imports of high-end daily consumption and high-tech consumption.

9.Creating new highland for favorable consumption environment: Beijing will work to optimize the policy environment, service environment and regulatory environment,and createa global new highland for favorable consumption environment.

Create domestic first-class policy environment. Beijing shall deepen the reform of "delegating power, improving regulation, and upgrading services" and business environment, strengthen the research on finance, banking, talent, land and other supporting policies, and explore the possibility of an integrated public service platform to provide one-stop government services.

Create a well-supported service environment. Besides expanding the international airline network and optimizing the transit connection process of international flights, Beijing shall also promote the transformation and improvement of smart traffic guiding systems in key commercial districts. By doing so, a brand of considerate "Services in Beijing" will be built to improve the quality of the commerce and service industry.

Shape the regulatory environment based on integrity and innovation. Beijing will vigorously promote the building of credit environment, implement the measures for the reform of "one license for multiple sites", and promote the reform of "one industry, one certificate" on a pilot basis. Beijing will adhere to inclusive and prudent supervision, and carry out comprehensive law enforcement pilot schemes based on "vertical and horizontal management combined" in key commercial districts.

10.Collaborative guarantee based on consumption promotion mechanism: Beijing will improve the system and mechanism of consumption promotion, and ensure a fine implementation of work.

Strengthen organizational coordination. Beijing will establish a working mechanism for buildingan international consumption center city led by government leaders of Beijing Municipality. District-level working mechanism will also be developed in each district.

Strengthen monitoring and evaluation. A statistical monitoring indicator system for an international consumption center city will be developed in Beijing to dynamically adjust data indicators and carry out monitoring and analysis in a timely manner.

Strengthen publicity and promotion. By improving the international popularity and reputation of Beijing as an international consumption center city, Beijing will strive to create a distinct example that leads the building of an international consumption center city.