A new landmark has arrived along Beijing's Liangma River! For the first time, a Porsche pop-up space has opened on the south side of Genesis Beijing (启皓中心), bringing to Beijing's Chaoyang District the vintage industrial aesthetics of Porsche's German factory along with exclusive and personalized experiences.

The first floor is organized around three core themes of "Heritage", "Design", and "Performance". The clear layout not only vividly presents visitors with Porsche's rich racing heritage, but also gently introduces visitors to the brand's extensive range of customization opportunities.

The second floor is dedicated to customization services, recreating the classic layout of the Sonderwunsch Manufaktur in Asperg – Porsche's exclusive customization studio. Here, visitors can sketch their dream sports cars by hand, experiencing Porsche's craftsmanship and design philosophy firsthand.

Further inside, the customization workshop offers even more to explore. Leather, wheel rims, wood trim, metal accents, stitching… a wide array of authentic material samples is displayed like the materials in an atelier of haute couture, inviting visitors to reach out and feel their textures. For those ready to finalize their plans, private consultation spaces are available for in-depth discussions with advisors.

You can even contact the experts at Porsche's headquarters in Germany via real-time video chats. Through one-on-one Sonderwunsch consultation, you can turn your dream into a tailor-made sports car design.

Feeling tired? Stay a little longer and soak up the relaxed atmosphere by the Liangma River. The entire venue integrates the laid-back and leisurely vibe of the river, making the overall experience even more enjoyable.

Extending outward from the venue is a terrace. Cleverly leveraging the natural terrain of the "riverside theater" along the Liangma River and the original steps on site, this terrace is elaborately painted with a matrix of Porsche's color swatches, with "Beijing" prominently displayed at the center. Walking up the colorful steps, visitors can capture high-end aesthetic photos with no effort.

Thirsty? Grab a cup of Carrera coffee launched in collaboration with Grid Coffee. The backdrop wall of the coffee area outlines Beijing's skyline with the names of Porsche's car models, bringing together Porsche's brand identity, customization craftsmanship, and the unique charm of Beijing.

Address: South to Genesis Beijing (8 Xinyuan South Road, Chaoyang District)

Opening Hours: 10:00–22:00  

Admission: Free (registration is needed and can be made by scanning the QR code on-site)

(Source: Beijing Chaoyang)