A fair recently opened at the Wangfujing Bookstore, under the theme of "Beijing Cultural and Creative Gifts." Integrating five themed zones and over ten renowned cultural and creative brands, the fair showcases the ancient capital's unique cultural charm through miniature landscapes along the central axis, and intangible cultural heritage (ICH) experiences. It creates a new immersive cultural scenario blending cultural exploration with creative consumption.

At the Central Axis Space, a 1:170-scale architectural complex built with 160,000 building blocks recreates 15 cultural heritage landmarks along Beijing's Central Axis, showcasing the grandeur of the Central Axis in compact form. The Featured Cultural & Creative Products Space gathers over 3,000 items from more than ten brands including Beijing Gifts, museum souvenirs, Park Gifts, and The Grand Canal Gift, showcasing the city's cultural heritage and contemporary creative vitality. At the ICH Experience Space, readers and visitors can explore the history, craftsmanship, and cultural significance of ICH through displays of artworks like cloisonné and Beijing embroidery, technique demonstrations, and interactive activities. The Stamp Space features rubber stamps of Beijing's landmarks in different seasons that unfold like a flowing scroll, while the Reader Lounge serves as a "transfer station" blending literature charm and creativity, as well as a "charging station" for readers and travelers.

(Source: Official WeChat account of "Beijing Dongcheng")