The 3rd Beijing-Tianjin-Hebei Time-Honored Brand Expo (京津冀老字号博览会) will be held from October 30 to November 1 at the Xiong'an Convention and Exhibition Center. The expo will serve as a platform for the showcase of time-honored brands across Beijing, Tianjin and Hebei, business matchmaking, intangible cultural heritage (ICH) experiences, and digital solutions.

Covering an exhibition area of 10,000 square meters, the expo will feature more than 200 exhibitors. Eight themed exhibition zones will be set up on site, including a zone for the brands in Beijing and Tianjin, a zone for an invitational meat pie-making competition featuring competitors from across the Beijing-Tianjin-Hebei region, and a zone for ICH and folk culture performances as well as interactive activities. Exhibits will include specialty foods, traditional Chinese medicine and wellness products, creative products inspired by ICH, and folk crafts. This year's expo will, besides showcasing the achievements of time-honored brands, create an immersive China-chic shopping experience.

A range of supporting events will be held alongside the expo.

The Beijing-Tianjin-Hebei Time-Honored Brand Forum (京津冀老字号论坛) will provide a chance to connect producers with buyers, inviting industry experts and business representatives to explore new approaches to growth. The fourth group of businesses recognized as the time-honored brands in Hebei will be announced at the forum. In addition, the forum will unveil tailored financial services for time-honored brands and facilitate business partnerships in Hebei's pre-washed vegetable sector to help time-honored businesses find suitable partners.

The "Tasting Xiong'an, Land of Savory Meat Pies — 1st Beijing-Tianjin-Hebei Meat Pie Skills Invitational Competition" (肉饼飘香 食在雄安——首届京津冀肉饼技艺邀请赛) will be held concurrently. Competitors will compete on site in every stage of meat pie-making, showcasing the distinctive culinary culture of the Beijing-Tianjin-Hebei region. Visitors can watch the competition, sample the meat pies, and take part in interactive activities on site.

Other events include demonstrations of ICH skills and a China-chic carnival will also be held, creating an expo experience that combines "brand showcases, supply-demand matchmaking, and immersive experiences".

(Source: Jishi News App)