Winter is once again casting its spell on Universal Beijing Resort. The Winter Holiday campaign will be running from November 20, 2026 to January 3, 2027, offering a joyful celebration with all your much-loved characters.

During the period, the all-new Spectacular Christmas Tree will make its official debut. With a design inspired by gemstones, the tree is ornately decorated in a color palette of rosy gold, warm silver and bright blue. Winter Holiday-themed twinkling light ornaments have also been added, bringing a romantic touch to the winter resort.

A series of limited-time shows will be staged one after another. "Universal Pop: Winter Holiday" will return with singers in season-exclusive outfits performing a selection of winter hit songs. The winter-exclusive stage show "Gift of the Season" will open, where beloved characters, dressed in splendid winter costumes, will gather for cheerful singing and dancing and heartwarming interactions. The popular Frog Choir will present a special performance for the campaign, with a set list of festive songs, bringing to visitors a distinctive touch of winter warmth.

The resort will also offer a rich variety of winter-exclusive interactive experiences. Classic characters, dressed in their winter finery, will offer surprise encounters with guests in the Hollywood-themed area. Here, visitors can also take photos with these characters, shop for winter-exclusive goods, and enjoy seasonal food and hot beverages.

The Wizarding World of Harry Potter will launch its special season at the same time. The Magic of Christmas at Hogwarts Castle will be presented, with warm-toned lights and projections covering the castle, bringing to life classic winter scenes such as ghostly caroling and the Yule Ball, while the Enchanted Christmas Tree in Hogsmeade will make its return.

A brand-new winter-themed digital badge has also been prepared for members. Annual Passholders may receive the badges in advance if they attend the special event on November 19. During the designated period (November 20, 2026 to January 3, 2027), members may also light up and unlock their badges via the resort's official app or its mini-program (then go to the "会员俱乐部" / "Members' Club" section) after visiting The Wizarding World of Harry Potter.

(Source: Universal Beijing Resort)