On August 21, the 10th Beijing Cuisine Culture Festival (京菜美食文化节) kicked off at Longfu Temple, with the theme "Splendid Cuisine and Authentic Charm of Beijing". Scheduled to last for one month, this event integrates various online and offline activities, including a food fair, cultural salons, and live-streaming sessions of different brands. In-store discounts are also available. With these offerings, the festival is indeed a splendid culinary feast for the public.

From August 21 to 30, the ground floor of Longfu Building and the outdoor Longfu Square together serve as a bustling food hub from 16:30 to 22:00 each day. Over 70 brand enterprises have set up booths across different sections, offering a wide range of specialty foods alongside intangible cultural heritage handicrafts including maohou (miniature sculptures made of cicada sloughs), dough sculptures, and cloisonné enamelware.

A variety of promotional campaigns have also been launched for the festival, featuring signature cuisines from along the Beijing Central Axis, time-honoured foods that are also intangible cultural heritage items, cultural and tourism resources of Yixian and Fengning in Hebei Province, frozen persimmons from Baoding, local specialties from Panggezhuang of Daxing District, as well as a range of coffees and related offerings.

Meanwhile, Longfu Temple is hosting events such as the Longfu Trendy Market and a youth-oriented trend art fair, coupled with open-air film screenings, all enhancing the area's appeal as a new landmark for summer evenings in the capital.

Dianping has launched an interactive section titled "Your First Meal in Beijing" (朋友来京的第一顿饭). From August 14 to September 6, users can search for "Beijing Cuisine Month" (京菜美食月) on the app to access the section, claim free dine-in vouchers and discover offers at more than 500 high-quality restaurants and other food businesses. Meituan also plans to launch special livestream programs — featuring more than 100 branded enterprises — for the festival on its app.

(Source: Beijing Youth Daily)