The Beijing International Brand Week 2025 will be held from October 25 to 26 at Winland International Finance Center (7 Financial Street, Beijing).

The main event, themed "Brands Unbound, Value Co-created", will take place on October 25. On the following day, there will be a sub-event on "ICH Brands Renewal Initiative". Other sub-events include an indoor exhibition of distinctive Chinese and foreign products, as well as an outdoor fair featuring premium brands. In addition, a series of thematic sessions, including those featuring fashion, landmark, and cultural tourism brands, will be launched over a month.

(Source: The Enterprise Observer)