On September 13, the 11th "Colourful World" Cultural Exhibition and Exchange Event entered its final day. Despite drawing to a close, the venue remained bustling and full of energy.

Ms. Huang (right) and her friend show their "Colourful World" stamp-collecting booklets
[Photo by Yin Keren]
Ms. Huang attended the event with a friend and successfully redeemed a "Colourful World" gift bag. She said staff at the booths in the "Colourful World" exhibition area were warm and welcoming, and provided detailed explanations. Walking around the event felt like taking part in a "world cultural festival". "I want to come back next year," Huang said.

Visitors browse products at exhibition booths
Over its five-day run, representatives from participating countries also experienced Beijing's open and inclusive character and expressed hopes of returning next year.

MOHAMED Ali Bacar, an exhibitor representative at the Embassy of the Union of the Comoros' booth
[Photo by Wang Yishu]
MOHAMED Ali Bacar, an exhibitor representative at the booth of the Embassy of the Union of the Comoros in China, said that many visitors stopped by their booth and took the initiative to learn about the culture of the Comoros, which deeply moved him. He expressed hope to take part in the "Colourful World" event again next year and engage in more meaningful cross-cultural exchanges.

NKAMENI IDE, an exhibitor representative at the Embassy of Cameroon's booth, promotes Cameroon's tourism resources.
[Photo by Yin Keren]
NKAMENI IDE, an exhibitor representative at the booth of the Embassy of Cameroon in China, said, "Many Chinese visitors gathered around me to ask what materials we use for hand-woven crafts and about our traditional festivals. Face-to-face exchanges like these are more effective than any brochure." She looked forward to taking part again next year, making new friends and helping more people learn about Cameroonian culture.
At the outdoor "Colourful Bazaar" in Hall 9, the crowds were just as lively. Activities such as stamp-collecting check-ins, city promotions, cultural and creative product showcases, and photo exhibitions brought together Beijing's local charm and international flair.

Bilingual books on display at the booth of the China Pictorial Press

The Beijing Release booth attracts large crowds

Speciality beverages at the booth of Beijing Comprehensive Services for Diplomatic Missions Co., Ltd.
Over five days, the 11th "Colourful World" featured exhibitions, cultural performances, themed salons, interactive experiences, cultural and tourism promotions, and a wide range of other activities. It promoted dialogue and mutual learning among diverse cultures, built bridges for people-to-people exchanges, and showcased Beijing's international character to the world.
(Source: CRI Online)